TV Everywhere development key drivers in the Americas
TVE Definition; Commercialization Models; TVE Aggregation models, Authentication and Access Models; Development Cases. TVE in Latin America: Legal OTT offer condition and TV Everywhere Condition. Pages: 25, Figures 10.
In the United States, TV Everywhere (TVE) is a Pay-TV subscriber’s Identification Authentication process aimed at authorizing such subscriber to have access to certain “on line” content from different types of devices; which could also include out-of-home access. In other words, TVE in the United States only allows Pay-TV subscribers to have access to “on line” content and in turn, the variety of Content to be consumed according to the type of subscription the client relies on. TVE’s greatest ambition is to replicate traditional Internet Pay-TV offer, thus TVE’s main contents are Pay-TV channels.
In the United States, “On line” Video offers were encouraged by Free-To-Air (FTA) TV stations by loading recently broadcasted content in the Internet at no additional cost. The objective was to widen FTA TV traditional income model boundaries historically supported by advertising. This imperative generated stimuli to support any initiative to increase its product consumer potential.
In contrast, Video content for Pay-TV were included that easily in the “on line” offer; either OTT or TVE. In face of the advancement of Video consumption through Streaming, Pay-TV Content Providers were in a difficult position. Those companies raise incomes through an equation tied to the number of Pay-TV subscribers and, eventually, Advertising. Although this formula can be adapted to the “on line” world, advancement in that field assumes certain frictions in the relationship with Pay-TV Providers; its main clients. The thing is that given Pay-TV content access potential, OTTs will actually appear as equivalent replacements to traditional Pay-TV operators.