DVR Development and Offer in Latin America 2006-2016
DVR suppliers’ evolution in Latin America. Types of DVR Offer: SD and HD. Available DVR Strategies: SD DVR, HD DVR and Dual. Description of DVR Boxes’ Functionalities. DVR Households subscribed to Pay-TV services Ratio: Digital CATV, DTH, IPTV and Total. Latin America 2006-2016. Pages: 14, Figures: 9
DVR was one of the first available tools to segment Pay-TV subscriber base within a Digital-like alternative competition environment. Although Pay-TV Operators introduced the first DVR Boxes in 2005, the service reached certain subscriber volume in 2008; basically, as a result of the accumulation of new Operators. Nevertheless, during such period, only DirecTV presented DVR as a differentiating element; especially in its Panamericana platform. In 2009, DVR growth pace was triggered in the whole region, simultaneously Digital offer maturity and HD content availability, which enabled the creation of new Pay-TV client and service categories.
As of 3Q11, there were 38 Pay-TV Operators who relied on active DVR Box offers in the seven main Latin American countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela. Although DVR Operators universe accounts for just a small portion of Pay-TV Operators – including those with Digital services -, they concentrate the greatest subscriber percentage.