3D TV Market in Latin America 2011-2016

3D TV set manufacturers in Latam: Offer per model, size and type of screen. Content providers. 3D TV set sales in Latin America, 7 countries 2010-2016. 3D TV set presence in total Digital TV sets. Pages: 18; Figures: 13

Overview

Dataxis estimated that the installed base of TVs with 3D capabilities in Latin America will total 14.7 million by 2016, a figure close to 10% of total digital televisions in use. It is also expected that 71% of these equipments are stationed in Brazil and Mexico. Since 2010, major manufacturers have developed their 3D offerings in the region and annual sales of 3D TVs are projected to continue their positive trend to over 4 million in 2016.

In October 2011, five manufacturers of technology offer in the region more than 60 different 3D TV models, most with LED and LCD screens. Samsung leads in this segment with an offer of 135 different screens, whereas models and sizes. In 2011 the supply 3D TV is heavily focused on large dimensions TVs, with over 70% of equipments with screens of 46”and above.

Dataxis notes that migration to 3D technology is attractive for equipment manufacturers, but not for content producers who are still reluctant to take part in an expensive business and uncertain return. Thus, the experimental status of content development, the concentration of available technology in high-end equipment, coupled with the need to purchase additional accessories restrict the widespread use of that option.