Media Group Profiles: Globo’s Content Strategy
Media group, Globo’s Content Strategy, FTA, Pay TV, Brazil, Latin America, Globosat, ranking of Pay TV channels in Brazil, Programming offer, TV reception types, National audience share, Advertisement Investment in Brazil, Market share of Globo, Revenue Evolution of Globo
Pages: 23; Figures: 15
The following report titled Globo’s Content Strategy is part of a series of reports geared towards profiling the main content providers of Latin America.
The following report was carried out during July of 2013 and it was organized in three chapters. The first section is a brief description of the Globo Group. In the second Chapter the company’s volume and type of revenue was analyzed. The third Chapter evaluated the content strategy of Globo in Free-To-Air TV and Pay-TV.
For the analysis public information was used from the company and other different sources; among them Dataxis’ database. In the cases that foreign currency conversions took place, the exchange type was taken at the value of the last business day of the year.
Globo was the biggest media group of Brazil, with revenues of about USD 6,500 million per year. The Group obtained the majority of its revenue from advertisement, market in which it occupied a strong leadership position but which was exposed to strong nomination fluctuations in dollars. Dataxis noted that Globo had managed to increase its revenue stemming from content commercialization. The strong growth of Pay-TV in Brazil and the new regulations imposed in 2011 put to test Globo’s capacity to adapt to the new environment.