NexTV analysis
The definitive Intelligence service on emerging trends in TV and Digital Media business
A continuous information and analysis service on emerging trends in TV business based on 10-20 pages reports. NEXTV analysis is a subscription based series of reports. One report is scheduled to be published every month. Each report contains some relevant markets statistics and forecasts.
- TV Set Connected in Latin America 2010-2015 (May 2011)› more
- TV Everywhere Strategy Development Key Drivers Americas (August 2011) › more
- Telefónica’s strategies in the Latin American Pay-TV (April 2011) › more
- OTT Boxes in the US (June 2011) › more
- DVR Development and Offer in Latin America 2006-2016 (Aug 2011) › more
- 3D Television Market in Western Europe July 2011) › more
- 3D Television Market in USA (July 2011) › more
- Internet-Enabled TVs Western Europe (June 2011) › more
- Digital Video Market Volume and Structure in Latin America (November 2011) › more
- Digital Music Market Volume and Structure in Latin America (December 2011) › more
Connected TV in Latin America 2010-2015. Connected, Digital and CRT TV set sales forecast for Latin America. TV set model analysis. Connected TV offers in Latin America. Types of Digital Content over Connected TV platforms in Latin America. Pages 14, Figures: 8
Overview:
Connected TV device offer had diversified rapidly in Latin America but it was still focused on a Premium offer, scenario that would begin changing in 2011. At a global level, manufacturers’ plans were aimed at separating 3D TV set’s relatively uncertain fate, from Connected TV’s. Connected TV assumed the development of a Platform with the purpose of adding content and different type of services and sources so that the hardware, the TV set itself, became more competitive. That model also resulted in a double income source, thanks to the sale of devices and, eventually, applications. The aforementioned should also be added indirect earnings such as Market Share increase (stemming from smaller brand exclusion) and price sustaining. At a quick look, Connected TV is meant to emulate the success recorded by Smart Phones in mobile telephony. Therefore, TV set connectivity should gradually turn into a basic feature of Digital TV sets with the purpose of imposing them as the home application hub.
Consequently, it was a global decision taken by manufacturers which was then taken to Latin America, thus an irreversible decision.
Although the gradual incorporation of Connected TV devices in the Latin American market stemmed from manufacturers’ corporate policies, the aforementioned did not guarantee the local success of application and service ecosystem. As analyzed above, the universe of content for Connected TV in Latin America could be divided in international and local. In the international chapter of manufacturers, agreements were executed with the main “on line” content providers (Facebook, Skype, Twitter and Youtube), surrounded by photograph administration systems, different thematic channels and, last but not least important, an environment (own or through allies) aimed at creating a widget developers’ community. In more developed markets, there was also a set of services aimed at empowering interactive features of the system –VoD, PPV – and agreements with FTS channels for exclusive content and catch up offers had also been executed. Content aimed at empowering interactivity could obviously remain in hands of local developments.
Dataxis considered that manufacturers’ policy aimed at encouraging Connected TV sales, would produce an installed base that should favor the development of OTTs, thus encouraging the local content leg. Dataxis estimates that the sale of Connected TV devices would increase year by year and that by 2015, 32,12 million devices would be operational.
Overview:
Connected TV device offer had diversified rapidly in Latin America but it was still focused on a Premium offer, scenario that would begin changing in 2011. At a global level, manufacturers’ plans were aimed at separating 3D TV set’s relatively uncertain fate, from Connected TV’s. Connected TV assumed the development of a Platform with the purpose of adding content and different type of services and sources so that the hardware, the TV set itself, became more competitive. That model also resulted in a double income source, thanks to the sale of devices and, eventually, applications. The aforementioned should also be added indirect earnings such as Market Share increase (stemming from smaller brand exclusion) and price sustaining. At a quick look, Connected TV is meant to emulate the success recorded by Smart Phones in mobile telephony. Therefore, TV set connectivity should gradually turn into a basic feature of Digital TV sets with the purpose of imposing them as the home application hub.
Consequently, it was a global decision taken by manufacturers which was then taken to Latin America, thus an irreversible decision.
Although the gradual incorporation of Connected TV devices in the Latin American market stemmed from manufacturers’ corporate policies, the aforementioned did not guarantee the local success of application and service ecosystem. As analyzed above, the universe of content for Connected TV in Latin America could be divided in international and local. In the international chapter of manufacturers, agreements were executed with the main “on line” content providers (Facebook, Skype, Twitter and Youtube), surrounded by photograph administration systems, different thematic channels and, last but not least important, an environment (own or through allies) aimed at creating a widget developers’ community. In more developed markets, there was also a set of services aimed at empowering interactive features of the system –VoD, PPV – and agreements with FTS channels for exclusive content and catch up offers had also been executed. Content aimed at empowering interactivity could obviously remain in hands of local developments.
Dataxis considered that manufacturers’ policy aimed at encouraging Connected TV sales, would produce an installed base that should favor the development of OTTs, thus encouraging the local content leg. Dataxis estimates that the sale of Connected TV devices would increase year by year and that by 2015, 32,12 million devices would be operational.
TV everywhere assumes the possibility of accessing to pay-TV content at any time, on any type of screen : TV, computer and Mobile devices. The report carries out an analysis of TV Everywhere strategies in the US and Latin America with the purpose of observing main product guidelines, its developed context and implementation possibilities. It is worth to be mentioned both that the main Telecommunications Groups of the region have already stepped in the pay-TV market as important players and that, the main independent Pay-TV operators are moving forward with their own or MVNO mobile service offers.
Telefónica Group is one of the leading companies in the Latin American communications market and recorded an increasing market share in the Pay-TV market. The report identi¬fied three development stages in Telefónica’s Pay-TV strategy in place since 1994. The so-called “Simple Hybrid” greatest momentum stage took place over the 2006-to-2010 period, which enabled the company to add 1,79 million subscribers at a regional level. However, such period seemed to have reached its ceiling. In 2011, the beginning of the so-called “Added Value and Innovation” strategy, which evaluates the possibilities of IPTV deployment and DTH-IP like hybrid solutions, has been observed. The report includes 6 Charts and 2 Tables showing Pay-TV client evolution and Telefónica’s market share at a regional level and in each of the markets where the company operated during the 2005-2010 period. Additionally, the report analyzes
Video Streaming Boxes reached the United States market in 2007. Although it was a young activity which had not managed to add signifi¬cant scales, it gathered nourished competition.
The report analyzes the main features of the most sold Boxes. In turn, the study offers detail about the positioning of four companies highlighted by their disruptive strategies in the Platform field: Apple, Boxee, Google TV and Roku. Dataxis considers that the Boxes segment will experience its growth stage between 2010 and 2013, supported by its short-run advantages. Although the future of Boxes seems to be uncertain, Dataxis estimates that the main Video Streaming Platforms might fi¬nd their scales in other gadgets. The report includes 3 Charts with Boxes sales forecasts until 2015; Suppliers’ Net Annual Additions and Market Share until 2010.
The report analyzes the main features of the most sold Boxes. In turn, the study offers detail about the positioning of four companies highlighted by their disruptive strategies in the Platform field: Apple, Boxee, Google TV and Roku. Dataxis considers that the Boxes segment will experience its growth stage between 2010 and 2013, supported by its short-run advantages. Although the future of Boxes seems to be uncertain, Dataxis estimates that the main Video Streaming Platforms might fi¬nd their scales in other gadgets. The report includes 3 Charts with Boxes sales forecasts until 2015; Suppliers’ Net Annual Additions and Market Share until 2010.
DVR suppliers’ evolution in Latin America. Types of DVR Offer: SD and HD. Available DVR Strategies: SD DVR, HD DVR and Dual. Description of DVR Boxes’ Functionalities. DVR Households subscribed to Pay-TV services Ratio: Digital CATV, DTH, IPTV and Total. Latin America 2006-2016. Pages: 14, Figures: 9
Overview:
DVR was one of the first available tools to segment Pay-TV subscriber base within a Digital-like alternative competition environment. Although Pay-TV Operators introduced the first DVR Boxes in 2005, the service reached certain subscriber volume in 2008; basically, as a result of the accumulation of new Operators. Nevertheless, during such period, only DirecTV presented DVR as a differentiating element; especially in its Panamericana platform. In 2009, DVR growth pace was triggered in the whole region, simultaneously Digital offer maturity and HD content availability, which enabled the creation of new Pay-TV client and service categories.
As of 3Q11, there were 38 Pay-TV Operators who relied on active DVR Box offers in the seven main Latin American countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela. Although DVR Operators universe accounts for just a small portion of Pay-TV Operators – including those with Digital services -, they concentrate the greatest subscriber percentage.
Overview:
DVR was one of the first available tools to segment Pay-TV subscriber base within a Digital-like alternative competition environment. Although Pay-TV Operators introduced the first DVR Boxes in 2005, the service reached certain subscriber volume in 2008; basically, as a result of the accumulation of new Operators. Nevertheless, during such period, only DirecTV presented DVR as a differentiating element; especially in its Panamericana platform. In 2009, DVR growth pace was triggered in the whole region, simultaneously Digital offer maturity and HD content availability, which enabled the creation of new Pay-TV client and service categories.
As of 3Q11, there were 38 Pay-TV Operators who relied on active DVR Box offers in the seven main Latin American countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela. Although DVR Operators universe accounts for just a small portion of Pay-TV Operators – including those with Digital services -, they concentrate the greatest subscriber percentage.
The 3D TV Experience in Europe: Inside the user experience. 3D TV sales. The 3D TV Ecosystem: TV Manufactures and content providers. The Future of 3D in Europe. Pages:14; Figures: 5
Overview:
After HD TV has succeeded in gathering mainstream momentum in Western Europe, many players across the television value chain are now exploring other opportunities for delivering new viewing experiences. While the Internet-enabled TV has been arousing the curiosity of many enthusiastic early adopters, 3D TV, as a concept, has so far appeared even more revolutionary, thus making 3D one of the main “must-see” technologies of 2010-2011.
Therefore, in the hope of converting 3D from a “must-see” to a rather “must-own” service, many leading TV manufacturers have been aggressively promoting it, or at least betting on the technology to become a key differentiator, in a market where severe price competition continues to undermine profits.
On the other hand, for content providers and pay TV operators, 3D might appear as a completely new content proposition, and therefore a potential revenue source. However, these players have so far been reluctant to invest in the technology, and have therefore created a significant content gap within the 3D TV landscape.
In this report, Dataxis will first describe the 3D TV experience, and then scrutinize what initiatives are being taken by players within the Western European 3D TV ecosystem. The analysis will include leading 3D TV manufacturers, as well as TV channels and pay TV operators across the region. The report will also analyze the drivers and inhibitors of the Western European 3D market and provide quantitative forecasts and conclusions pertaining to the possible evolution of 3D TV in the region.
Overview:
After HD TV has succeeded in gathering mainstream momentum in Western Europe, many players across the television value chain are now exploring other opportunities for delivering new viewing experiences. While the Internet-enabled TV has been arousing the curiosity of many enthusiastic early adopters, 3D TV, as a concept, has so far appeared even more revolutionary, thus making 3D one of the main “must-see” technologies of 2010-2011.
Therefore, in the hope of converting 3D from a “must-see” to a rather “must-own” service, many leading TV manufacturers have been aggressively promoting it, or at least betting on the technology to become a key differentiator, in a market where severe price competition continues to undermine profits.
On the other hand, for content providers and pay TV operators, 3D might appear as a completely new content proposition, and therefore a potential revenue source. However, these players have so far been reluctant to invest in the technology, and have therefore created a significant content gap within the 3D TV landscape.
In this report, Dataxis will first describe the 3D TV experience, and then scrutinize what initiatives are being taken by players within the Western European 3D TV ecosystem. The analysis will include leading 3D TV manufacturers, as well as TV channels and pay TV operators across the region. The report will also analyze the drivers and inhibitors of the Western European 3D market and provide quantitative forecasts and conclusions pertaining to the possible evolution of 3D TV in the region.
The 3D TV Experience in USA: Inside the user experience. 3D TV sales. The 3D TV Ecosystem: TV Manufactures and content providers. The Future of 3D in the U.S. Pages:14; Figures: 5
Overview:
After HD TV has succeeded in gathering mainstream momentum in the U.S., with 80% of households expected to own a high definition TV set in 2011, many players across the television value chain are now exploring other opportunities for delivering new viewing experiences. While the Internet-enabled TV has been arousing the curiosity of many enthusiastic early adopters, 3D TV, as a concept, has so far appeared even more revolutionary, thus making 3D one of the main “must-see” technologies of 2010-2011.
Therefore, in the hope of converting 3D from a “must-see” to a rather “must-own” service, many leading TV manufacturers have been aggressively promoting it, or at least betting on the technology to become a key differentiator, in a market where severe price competition continues to undermine profits.
On the other hand, for content providers and pay TV operators, 3D might appear as a completely new content proposition, and therefore a potential revenue source. However, these players have so far been reluctant to invest in the technology, and have therefore created a significant content gap within the 3D TV landscape.
In this report, Dataxis will first describe the 3D TV experience, and then scrutinize what initiatives are being taken by players within the U.S. 3D TV ecosystem. The analysis will include leading 3D TV manufacturers, as well as U.S. TV channels and pay TV operators. The report will also analyze the drivers and inhibitors of the U.S. 3D market and provide quantitative forecasts and conclusions pertaining to the future evolution of 3D TV in the U.S
Overview:
After HD TV has succeeded in gathering mainstream momentum in the U.S., with 80% of households expected to own a high definition TV set in 2011, many players across the television value chain are now exploring other opportunities for delivering new viewing experiences. While the Internet-enabled TV has been arousing the curiosity of many enthusiastic early adopters, 3D TV, as a concept, has so far appeared even more revolutionary, thus making 3D one of the main “must-see” technologies of 2010-2011.
Therefore, in the hope of converting 3D from a “must-see” to a rather “must-own” service, many leading TV manufacturers have been aggressively promoting it, or at least betting on the technology to become a key differentiator, in a market where severe price competition continues to undermine profits.
On the other hand, for content providers and pay TV operators, 3D might appear as a completely new content proposition, and therefore a potential revenue source. However, these players have so far been reluctant to invest in the technology, and have therefore created a significant content gap within the 3D TV landscape.
In this report, Dataxis will first describe the 3D TV experience, and then scrutinize what initiatives are being taken by players within the U.S. 3D TV ecosystem. The analysis will include leading 3D TV manufacturers, as well as U.S. TV channels and pay TV operators. The report will also analyze the drivers and inhibitors of the U.S. 3D market and provide quantitative forecasts and conclusions pertaining to the future evolution of 3D TV in the U.S
The internet-enabled TV experience : inside the user experience. Local content agreements. Internet-enabled TV sales. The ecosystem : Business Opportunities and Challenges for TV manufacturers and Content providers. The future of the internet –enabled TV in Europe. PAGES: 21; FIGURES: 16
Overview:
Internet-enabled TVs accounted for 10% of worldwide TV unit sales in 2010. In some markets, they have already started to gather momentum: 1 in 4 TVs sold in the U.S. was Internet-enabled in 2010. In Germany and the U.K., almost 1 in 5 TV buyers opted for a web-enabled television last year.
For some, with YouView launching in the U.K in 2012, and with more than half of TV sales in France expected to be Internet-enabled by 2012, the next 2 years are set to mark the beginning of Internet-enabled TVs in Western Europe. For others, the proliferation of connectable devices, the threat of a certain disruption in ‘traditional TV’ business models, and the absence of well-defined revenue models, might well turn Internet-enabled TVs into a challenged opportunity, where some will win while others will lose.
In this report, Dataxis analyzes the Internet-enabled TV experience in Western Europe, its monetization opportunities and its limits. The report also provides conclusions and quantitative forecasts about the evolution of Internet-Enabled TVs in Western Europe. Countries included are France, the U.K., Germany, Spain and Italy.
If you want this report, please contact us:
Overview:
Internet-enabled TVs accounted for 10% of worldwide TV unit sales in 2010. In some markets, they have already started to gather momentum: 1 in 4 TVs sold in the U.S. was Internet-enabled in 2010. In Germany and the U.K., almost 1 in 5 TV buyers opted for a web-enabled television last year.
For some, with YouView launching in the U.K in 2012, and with more than half of TV sales in France expected to be Internet-enabled by 2012, the next 2 years are set to mark the beginning of Internet-enabled TVs in Western Europe. For others, the proliferation of connectable devices, the threat of a certain disruption in ‘traditional TV’ business models, and the absence of well-defined revenue models, might well turn Internet-enabled TVs into a challenged opportunity, where some will win while others will lose.
In this report, Dataxis analyzes the Internet-enabled TV experience in Western Europe, its monetization opportunities and its limits. The report also provides conclusions and quantitative forecasts about the evolution of Internet-Enabled TVs in Western Europe. Countries included are France, the U.K., Germany, Spain and Italy.
If you want this report, please contact us:
The Latin American Digital Video market is featured by its rapid growth through multiple business models; formal and informal ones. The Report offers a Digital Video market ordering according to its multiple categories, economic weight of each of such categories and as a whole, the number of reproduction support units; among other issues over 2006-to-2016 period. Digital Video market analysis plays a key role when analyzing Video on Demand business possibilities; among other potential development activities.
The Latin American Digital Music market is featured by its rapid growth through multiple business models; formal and informal ones. The Report offers a Digital Music market ordering according to its multiple categories, economic weight of each of such categories and as a whole, the number of reproduction support units; among other issues over 2006-to-2016 period.
