According to Dataxis latest research, Pay-TV subscriptions in former European USSR countries* reached 53.2m in the first quarter of 2018, a 3% YoY growth. In line with global trends, cable TV is  declining in all countries of the region (-2% YoY).

However, cable remains the most common way of accessing Pay TV content with 44% of connections  at the beginning of 2018. The share of Cable TV is higher in Ukraine, Armenia, Lithuania and Moldova.  For some smaller size operators in these countries, more than half of the subscriber base is still using  analogue signal. According to industry players, 100% migration of subscribers towards digital is not  going to happen before two to three years.

The strongest growth is coming from IPTV (+19%), with successful operators such as Rostelecom in  Russia, OLL TV in Ukraine and Beltelecom in Belarus. The penetration of this technology among Pay-TV subscribers is also particularly strong in Georgia, where it is driven by broadband expansion.

*Lithuania, Latvia, Estonia, Belarus, Russia, Ukraine, Moldova, Georgia, Armenia

By Juliette Boulay – July 2018