European Market Insights

May 2023
European TV viewers’ habits haven’t stopped evolving over the past years, driven by the long-haul progression of innovative video offers, the evolution of technology standards and a rising demand for diverse and flexible video offers. What is the precise impact of these changes on audiovisual broadcasting and distribution? How have the most recent launches, mergers and acquisitions changed the equation for market players? 

The European Market Insights report explores TV distribution and broadcasting strategic stakes in 14 main countries in Europe, covering more than 150 local and international TV operators. It provides an understanding of each market’s preferences for the free and paying offers available. The role of convergent services and broadband access in TV services’ overall attractiveness is also explored in detail, as well as the impact of the most recent OTT developments and their progression within each market segment, from standalone direct-to-consumer providers to well-established TV operators or broadcasters. The deep analysis of incumbent and new entrants strategies and results allows readers to grasp the reality of the pay TV landscape and its dynamics throughout recent years. 

Finally, the analysis also measures two essential aspects of TV players strategies: their content strategy and technology choices. The role of content is assessed through the results of specialised video players operating in different market segments including movies and fiction, entertainment or sports. Operators’ strategies to enhance their offers with more advanced services includes the reporting of personalised search and recommendation options, and the deep integration of streaming services.

Coverage

Countries

With the European Market Insights report, you will get access to extensive datasets and analysis covering the following countries in details:

  • Austria
  • Belgium
  • Bulgaria
  • Croatia
  • Denmark
  • France
  • Hungary
  • Luxembourg
  • Netherlands
  • Norway
  • Portugal
  • Slovenia
  • Sweden
  • Switzerland

KPI

On top of a detailed description of TV market structures, operators’ position within the market, strategies, mergers and acquisitions, the indicators include, for each country:

  1. Operators' subscribers by service
    • Fixed Internet subscriptions
    • Fixed telephony subscriptions
    • Pay TV subscriptions
    • Fixed 3Play RGUs
  2. TV households history by access
    • DTH pay TV subscribers
    • DTT pay TV subscribers
    • OTT pay TV subscribers
    • IPTV subscribers
    • DTT FTA TV households
    • Direct cable TV subscribers
    • Indirect cable TV subscribers
    • Digital DTH FTA TV households
  3. Pay TV revenues history
  4. Pay TV revenues by access
  5. Pay TV ARPUs by access
  6. Operators' TV subscribers by access - Total direct pay TV subscribers
    • Direct cable TV subscribers
    • DTH pay TV subscribers
    • DTT pay TV subscribers
    • IPTV subscribers
    • OTT pay TV subscribers
  7. Operators' market share in volume of subscribers by access
  8. TV operators' market share in volume of paying subscribers
  9. TV operators' market share in value

All revenues are provided in Euros

Actors

The report provides information on more than 150 actors:

  • Telenor Norway
  • Altibox Norway
  • Telia Norway
  • TV2 Sumo
  • Allente Norway
  • Telia Norway (partners)
  • Riks TV
  • Discovery+ Norway
  • NextGenTel Norway
  • Telenor Norway (partners)
  • Homenet Norway
  • Global Connect Norway
  • Telia Sweden
  • Tele2 Sweden
  • Telenor Sweden
  • Allente Sweden
  • Discovery+ Sweden
  • Bahnhof
  • C More Sweden
  • Bredband2
  • A3
  • Sappa
  • Junet
  • Mediateknik i Varberg
  • Nuuday
  • Norlys
  • Waoo! Denmark
  • TV2 Play
  • Discovery+ Denmark
  • NENT Denmark
  • Telia Denmark
  • Telenor Denmark
  • Altibox Denmark
  • Allente Denmark
  • DanskNet
  • Mit Tele
  • Fastspeed
  • Kviknet
  • Bolignet
  • Bolignet Aarhus
  • A1 Austria
  • Magenta Austria
  • Sky Austria
  • Salzburg Kabel TV
  • Kabelplus
  • Liwest
  • 3 Austria
  • HD Austria
  • SimpliTV
  • Hofer Telekom
  • HiWay
  • IKB
  • Kufnet
  • Ainet
  • Hall Citynet
  • Asak
  • Schwaz.net
  • Stadtwerke Feldkirch
  • kitz.net
  • Telenet Reutte
  • Worglweb
  • Zattoo Austria
  • Swisscom
  • UPC Cablecom
  • Quickline
  • Netplus
  • UPC Cablecom Partners Networks
  • Salt
  • Sky Switzerland
  • Zattoo Switzerland
  • Canal+ Switzerland
  • VTX
  • Wilmaa
  • Teleboy
  • Vivacom
  • A1 Bulgaria
  • Bulsatcom
  • Voyo Bulgaria
  • Telekabel
  • Escom
  • Skat
  • M Sat Cable
  • Cable Sat West
  • Telenor Bulgaria
  • Netsurf
  • Trakia Cable
  • Coolbox
  • Rimex
  • Dobrudge Cable
  • Bergon
  • Neosat Bulgaria
  • T-HT
  • A1 Croatia
  • Optima Telekom
  • Terrakom
  • TotalTV Croatia
  • Magic Telekom
  • BT net
  • Telemach Croatia
  • Telekom Hungary
  • Digi Hungary
  • Vodafone Hungary
  • TARR
  • Telenor Hungary
  • Direct One Hungary
  • ViDaNet
  • PR Telekom
  • MinDigTV
  • PARISAT
  • ITT OTT TV
  • Telekom Slovenije
  • Telemach Slovenia
  • T2
  • A1 Slovenia
  • Voyo Slovenia
  • Hot Mobil Slovenia
  • CATV Selnica-Ruse
  • Kate
  • Elta Slovenia
  • Studio Proteus
  • NHM Sevnica
  • Proximus
  • Telenet Belgium
  • Voo
  • Orange Belgium
  • M7 Belgium
  • Post Luxembourg
  • Eltrona
  • Tango
  • Orange Luxembourg
  • Télésat Luxembourg
  • VodafoneZiggo
  • KPN
  • T-Mobile Netherlands
  • DELTA Fiber
  • Canal Digitaal
  • NLziet
  • discovery+ Netherlands
  • Kabel Noord
  • Youfone Netherlands
  • Orange France
  • Free
  • SFR France
  • Bouygues Telecom
  • Canal+ France
  • Molotov
  • La Poste Mobile
  • MEO
  • Nos Portugal
  • Vodafone Portugal
  • Nowo

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Page: 66
Language: English

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