Netflix strikes first and grows like never before in Latam

Netflix saw record growth in Latin America in Q4 2023. It achieved a 5.4% quarterly increase in subscribers, something it hadn’t done since 2020 during the pandemic. The last quarter also marked an exceptional year in which it managed to return to double-digit year-on-year growth and add more than 4.3 million accounts. Behind the success […]

Welcome to the Bundle Jungle: 3 Trends That Will Shape the OTT Partnerships in 2024

Where do we stand on the Streaming Wars? After years fighting to acquire subscribers, platforms are now focused on the Profitability and Customer Retention Battlefield: but how will Netflix, Prime Video, and others keep differentiating? Content will remain the key topic, but its increasing costs remain a real threat to profitability. Pricing strategies? Yes, ad-tiers […]

Pay TV in Latin America: is super-aggregation the way forward ?

In Chile, Claro VTR recently presented an unprecedented offer: starting March 1, its clients will have access to eight streaming platforms without an additional cost: Max (that launched in Latin America at the end of February), Prime Video, Universal+, Mega Go, Atresplayer, Cindie, Edye and Rivii. The firm presents a second alternative: in exchange for […]

South African fibercos innovate with prepaid offers tailored to different household incomes

In February 2024, Starlink cut off hundreds of customers in South Africa. Although the American brand is not officially active in the country, the Mozambique company Starsat resells the US company’s equipment to private individuals. Between 250 and 300 users were affected by this cut-off, justified by Starlink as being an illegal resale and use of […]

Arabic films and series on the rise: will it last in the long run?

With the intensification of streaming consumption and direct involvement of US giants, a fierce battle has grown across the Middle East and North Africa to capture local viewership. In this fight, studios and platforms must extend their efforts to craft the most competitive and compelling offer. To what extent are they betting on local stories, […]

Publicis leads data-driven mutation in the advertising agency business

In the fast-moving and competitive world of advertising, a few companies stand out for their size, influence, and ability to shape the industry. Among them, independent agencies WPP, IPG, Publicis, Omnicom, Dentsu, and Havas dominate both media buying and creation in terms of revenues through a well-established global footprint. As we step further into the […]

Can the TV screen become the center of the smart home? 

The landscape of the Smart TV market has undergone a significant transformation, largely propelled by the repercussions of the Covid-19 pandemic CTV is grabbing a growing share of viewing time when it comes to video content, thanks in part to the rapid growth of device sales. In 2023, Smart TVs and streaming devices accounted for […]

Huawei Cloud: Transformando la industria de Media con inteligencia artificial

¡Únete a nosotros en un emocionante webinar técnico organizado por Huawei Cloud! Durante la sesión exploraremos los servicios de inteligencia artificial y la revolucionaria industria de Cloud en el campo de los medios. Descubre cómo la inteligencia artificial y la nube transforman el panorama mediático actual. Nuestros expertos compartirán información valiosa sobre las últimas tendencias […]