IPTV share of TV households (Italy)

Forecast & Historical Data | updated as of 2025

This data is included in

TV distribution Intelligence Services | Europe

Companies involved in the distribution of TV channels have been facing unprecedented challenges in the past few years. Traditional TV markets, remaining highly diverse across the world, have overall started to decrease in value and the TV set even became less attractive in some countries.

To address the emergence of new habits and compete with aggressive competition arising from the digital space, operators have no choice but to deploy evermore innovative and advanced strategies.

Explore our other market intelligence services

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TV distribution

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TV distribution

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string(178) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV distribution' and market = 'Pay and FTA TV' and region = 'Latin America'"

string(153) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and region = 'Europe' and market = ''"

TV networks

string(410) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}TV networks{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}' and submodule NOT LIKE '{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}|{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}' ORDER BY module ASC, submodule ASC"

TV networks

string(168) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and market = 'TV broadcasters' and region = 'Europe'"

TV broadcasters

string(164) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and market = 'TV Channels' and region = 'Europe'"

TV Channels

string(155) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and region = 'Europe' and market = ''"

OTT and video

string(412) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}OTT and video{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}' and submodule NOT LIKE '{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}|{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}' ORDER BY module ASC, submodule ASC"

OTT and video

string(166) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'AVOD' and region = 'Latin America'"

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'OTT services' and region = 'Latin America'"

string(189) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'SVOD and Streaming Services' and region = 'Latin America'"

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'TVOD and EST' and region = 'Latin America'"

string(177) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'Video forecasts' and region = 'Latin America'"

string(149) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and region = 'Europe' and market = ''"

Content

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Content

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Cinema

string(169) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Content spend' and region = 'Latin America'"

string(160) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Video Games' and region = 'Europe'"

Video Games

string(170) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and region = 'Europe' and market = ''"

Online media and advertising

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Online media and advertising

string(190) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Adressable TV' and region = 'Latin America'"

string(181) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Advertising' and region = 'Europe'"

Advertising

string(201) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Advertising expenditures' and region = 'Latin America'"

string(194) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Newspapers and Magazines' and region = 'Europe'"

Newspapers and Magazines

string(176) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Online' and region = 'Europe'"

Online

string(149) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and region = 'Europe' and market = ''"

Telecom

string(406) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}Telecom{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}' and submodule NOT LIKE '{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}|{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}' ORDER BY module ASC, submodule ASC"

Telecom

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Broadband

string(171) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Cloud computing' and region = 'Latin America'"

string(155) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Mobile' and region = 'Europe'"

Mobile

string(147) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and region = 'Europe' and market = ''"

Audio

string(404) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}Audio{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}' and submodule NOT LIKE '{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}|{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}' ORDER BY module ASC, submodule ASC"

Audio

string(152) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Music' and region = 'Europe'"

Music

string(162) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Podcasts' and region = 'Latin America'"

string(152) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Radio' and region = 'Europe'"

Radio

string(159) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and region = 'Europe' and market = ''"

Connected devices

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Connected devices

string(188) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Devices installed base' and region = 'Latin America'"

string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Devices sales' and region = 'Latin America'"

string(180) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Retail devices' and region = 'Latin America'"

string(154) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and region = 'Europe' and market = ''"

Technologies

string(411) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}Technologies{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}' and submodule NOT LIKE '{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}|{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}' ORDER BY module ASC, submodule ASC"

Technologies

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Advanced STBs' and region = 'Latin America'"

string(176) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Broadband technologies' and region = 'Europe'"

Broadband technologies

string(181) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Technology suppliers' and region = 'Latin America'"

string(188) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Terrestrial TV technologies' and region = 'Latin America'"

string(157) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and region = 'Europe' and market = ''"

Infrastructures

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Infrastructures

string(184) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and market = 'Satellite infrastructure' and region = 'Worldwide'"

Satellite infrastructure

string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and market = 'Telecom infrastructure' and region = 'Europe'"

Telecom infrastructure

string(148) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and region = 'Europe' and market = ''"

Sports

string(405) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}Sports{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}' and submodule NOT LIKE '{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}|{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}' ORDER BY module ASC, submodule ASC"

Sports

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and market = 'Sports distribution' and region = 'Latin America'"

string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and market = 'Sports leagues and teams' and region = 'Latin America'"

string(157) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Mobility' and region = 'Latin America' and market = ''"

Mobility

string(407) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}Mobility{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}' and submodule NOT LIKE '{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}|{0339858ad6b7b3c0a116c89964231f96559a816fd852b5c96a86f2e174c12374}' ORDER BY module ASC, submodule ASC"

Mobility

string(172) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Mobility' and market = 'In-flight connectivity' and region = 'Europe'"

In-flight connectivity

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Environmental Data

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Environmental Data

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string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Development data' and region = 'Latin America'"

string(180) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Economic data' and region = 'Latin America'"