Sky AdSmart in the UK stood out in Europe as the first and most quoted example of the addressable TV industry. Sky is also deploying its landmark advertising offer in its other European markets since the last few years: Ireland, Italy and DACH markets.
Online media and advertising | Europe
The Online, Media and Advertising market intelligence service covers an extensive area including advertising expenditures as well as net advertising revenues captured across all media, including radio, television, newspapers and magazines, online and cinema. Additional indicators allow going to the depth of advertisement challenges through strong analyses of online sectors such as social media, search engines and advanced advertising. With detailed figures by actor, 5-year projections and comparisons between countries, the Online media and advertising module reflects the precise and comprehensive state of the industry.Read more