Youtube still accounts for the majority of AVOD in Europe

In a more and more overcrowded European AVOD market, Youtube remains the leading actor in terms of users and revenues. However a steady decline can be noticed since 2019.

The revenue loss remains negligible in 2021, as Youtube remains the privileged choice for advertisers in less mature AVOD markets.

04/04/2022

OTT and video | Europe

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OTT and Video - Europe

Market intelligence services

The OTT and Video market intelligence service proposes an extensive range of key performance indicators by country and operator reflecting the rapid changes occurring within video consumption markets worldwide. This service provides insights on the expected evolution of these fast-changing new behaviors and on the role taken by streaming in relation to the evolution of pay-per-view and advertising-based services.

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