Addressable TV in Belgium exposes a regional border

The TV advertising market in Belgium is shaped around two linguistic regions and their local actors. If Proximus launched a national addressable TV offer, Telenet’s footprint is limited to the Flemish market while, in Wallonie, Voo, which holds 40% of the market, didn’t make a move towards ATV yet.

11/04/2022

Online media and advertising | Europe

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Online Media and Advertising - Europe

Market intelligence services

The Online, Media and Advertising market intelligence service covers an extensive area including advertising expenditures as well as net advertising revenues captured across all media, including radio, television, newspapers and magazines, online and cinema. Additional indicators allow going to the depth of advertisement challenges through strong analyses of online sectors such as social media, search engines and advanced advertising. With detailed figures by actor, 5-year projections and comparisons between countries, the Online media and advertising module reflects the precise and comprehensive state of the industry.

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