HBO Max expected to become the first SVOD player in Sweden by 2023

HBO Max’s forecasts in the Nordics show a consequent future increase in the subscriber base. Thanks to that, HBO Max should become the leading SVOD platform in the Nordic countries by 2025.

In Sweden, the service will reach the top position in 2024 with a 20.5% market share.


OTT and video | Europe

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OTT and Video - Europe

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The OTT and Video market intelligence service proposes an extensive range of key performance indicators by country and operator reflecting the rapid changes occurring within video consumption markets worldwide. This service provides insights on the expected evolution of these fast-changing new behaviors and on the role taken by streaming in relation to the evolution of pay-per-view and advertising-based services.

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