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In-Car Entertainment Preferences in Europe

Get panel insights on European consumers' preferences related to their access, use and willingness to use and pay for In-Car services. Based on a 2026 proprietary survey with 4000 respondents across France, Germany and the UK.

  • 66 countries
  • Forecasts No

Geographic coverage

  • Europe 66 / 71

    • Western Europe 30

      Andorra · Austria · Belgium · Belgium (FR) · Belgium (NL) · England · France · Germany · Gibraltar · Guernsey · Ireland · Isle of Man · Italy · Jersey · Liechtenstein · Luxembourg · Malta · Monaco · Netherlands · Northern Ireland · Portugal · San Marino · Scotland · Spain · Switzerland · Switzerland (DE) · Switzerland (FR) · Switzerland (IT) · UK · Wales

    • Central and Eastern Europe 21

      Albania · Bosnia · Bulgaria · Croatia · Cyprus · Czech Republic · Estonia · Greece · Hungary · Kosovo · Latvia · Lithuania · Moldova · Montenegro · North Macedonia · Poland · Romania · Serbia · Slovakia · Slovenia · Ukraine

    • Nordics 8

      Denmark · Faroe Islands · Finland · Greenland · Iceland · Norway · Svalbard and Jan Mayen (Norway) · Sweden

    • Eurasian markets 5

      Armenia · Azerbaijan · Belarus · Georgia · Russia

    • Other Europe 2

      Northern Cyprus · Vatican

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TRACKING

What’s tracked

  • Consumer insights on In-Car services, at the beginning of 2026.

  • 3 European countries covered, with demographics- and market-level breakdowns.

  • Based on client request

  • Online dashboard, Excel exports and API, plus analyst support.

DASHBOARD

What the dashboard looks like

  • Full size

    01 / 03

    In-car Entertainment preferences. Evaluate your consumer market at a glance, then drill into specifics by consumer demographics and car equipment.

    Answers split by

    • Country
    • Demographics: Gender, Age Group, Housing Situation, Profession, Income Bracket
    • Car ownership: Brand, Model, Age, Engine / Power Source
    • Car Usage
    • In-Car Services Usage
    • In-Car Services Preferences: Willingness to use / pay by type of service
  • Full size

    02 / 03

    In-car Entertainment preferences. Evaluate your consumer market at a glance, then drill into specifics by consumer demographics and car equipment.

    Answers split by

    • Country
    • Demographics: Gender, Age Group, Housing Situation, Profession, Income Bracket
    • Car ownership: Brand, Model, Age, Engine / Power Source
    • Car Usage
    • In-Car Services Usage
    • In-Car Services Preferences: Willingness to use / pay by type of service
  • Full size

    03 / 03

    In-car Entertainment preferences. Evaluate your consumer market at a glance, then drill into specifics by consumer demographics and car equipment.

    Answers split by

    • Country
    • Demographics: Gender, Age Group, Housing Situation, Profession, Income Bracket
    • Car ownership: Brand, Model, Age, Engine / Power Source
    • Car Usage
    • In-Car Services Usage
    • In-Car Services Preferences: Willingness to use / pay by type of service

DIMENSIONS

Every dimension ready to slice

  • In-Car

  • Survey

  • Consumer Preference

  • Voice Command

  • Built-in Screen

  • Car Fleet

  • Car Brand

  • Android Auto

  • Apple CarPlay