All modules Connected Devices

Smart TVs Installed Base by OS

Explore the Smart TV landscape through OS penetration and market shares. Smart TV users by operating system (OS): Tizen, Roku, webOS, SmartCast, Android TV, Fire TV, Vidaa, Whale TV OS, TiVo…

  • 2 KPIs
  • 13 actors
  • 12 groups
  • 111 countries
  • Updated Quarterly, Yearly
  • Forecasts No

Geographic coverage

  • Europe 38 / 71
    • Central and Eastern Europe 20

      Albania · Bosnia · Bulgaria · Croatia · Czech Republic · Estonia · Greece · Hungary · Kosovo · Latvia · Lithuania · Moldova · Montenegro · North Macedonia · Poland · Romania · Serbia · Slovakia · Slovenia · Ukraine

    • Western Europe 12

      Austria · Belgium · France · Germany · Ireland · Italy · Luxembourg · Netherlands · Portugal · Spain · Switzerland · UK

    • Nordics 4

      Denmark · Finland · Norway · Sweden

    • Eurasian markets 2

      Armenia · Russia

  • Latin America 37 / 47
    • Caribbean Islands 17

      Antigua & Barbuda · Aruba · Bahamas · Barbados · Curaçao · Dominica · Dominican Republic · Grenada · Haiti · Jamaica · Puerto Rico · Saint Kitts and Nevis · Saint Lucia · St Vincent & the Grenad. · Trinidad and Tobago · Turks and Caicos Islands · US Virgin Islands

    • Other LATAM 8

      Bolivia · Ecuador · Guyana · Paraguay · Peru · Suriname · Uruguay · Venezuela

    • Central America 7

      Belize · Costa Rica · El Salvador · Guatemala · Honduras · Nicaragua · Panama

    • Latin America Top 5 5

      Argentina · Brazil · Chile · Colombia · Mexico

  • MENA 17 / 22
    • Arab MENA 14

      Algeria · Bahrain · Egypt · Iraq · Jordan · Kuwait · Lebanon · Morocco · Oman · Qatar · Saudi Arabia · Tunisia · UAE · Yemen

    • Other MENA 3

      Iran · Israel · Turkey

  • Asia-Pacific 16 / 50
    • Southeast Asia 6

      Indonesia · Malaysia · Philippines · Singapore · Thailand · Vietnam

    • East Asia 5

      China · Hong-Kong (China) · Japan · South Korea · Taiwan

    • SAARC 3

      Bangladesh · India · Pakistan

    • Oceania 2

      Australia · New Zealand

  • North America 2 / 2
    • North America 2

      Canada · USA

  • SSA (Sub-Saharan Africa) 1 / 48
    • English Speaking Africa 1

      South Africa

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TRACKING

What’s tracked

  • Installed base and penetration by TV OS, market and segment. Quarterly and yearly data and history, including 5-year forecasts.

  • Global coverage, with segment- and market-level breakdowns.

  • Refreshed quarterly with historical series and trend tracking.

  • Online dashboard, Excel exports and API, plus analyst support.

DASHBOARD

What the dashboard looks like

  • 01 / 02

    Smart TVs installed base by OS and by market. Evaluate your market landscape at a glance, then drill into specifics by manufacturer, for every market and time period.

    OS covered:

    • Tizen
    • Roku
    • webOS
    • SmartCast
    • Android TV
    • Fire TV
    • Vidaa
    • Whale TV OS
    • TiVo
    • Titan OS
    • Entertainment OS
  • 02 / 02

    Smart TVs installed base by OS and by market. Evaluate your market landscape at a glance, then drill into specifics by manufacturer, for every market and time period.

    OS covered:

    • Tizen
    • Roku
    • webOS
    • SmartCast
    • Android TV
    • Fire TV
    • Vidaa
    • Whale TV OS
    • TiVo
    • Titan OS
    • Entertainment OS

DIMENSIONS

Every dimension ready to slice

  • Devices

  • Installed Base

  • Household Penetration

  • TV OS

  • Smart TV