OTT & Video

The South African SVOD market has more than quadrupled between 2017 and 2020 and represents the largest audience in Sub-Saharan Africa. Largely dominated by Netflix, Showmax (MultiChoice) and Video Play (the online video platform of Vodacom) that represent together more than 90% of the total subscriber base, there is only a little room left for the development of an alternative offer, as shown by the closure of the ambitious Kwesé Iflix last year. The other competitors in the market are iROKOtv, Apple TV+, Amazon Prime Video, Crunchyroll, Trace Play, PrideTV, JustFlicks, Mubi, Viu and Hopster. From 5% of population today, Dataxis expect a fast penetration growth over the next five years to top a 15% penetration by 2025. It will be boosted by the continuous improvement of connectivity, the development of payment methods and the introduction of new SVOD offers in the country.

This report provides the most comprehensive data set in terms of market sizes, revenue development and relevant companies. Furthermore, we look into the future of the OTT & Video industry providing the latest trends and tangible subscribers and revenue forecasts.
In addition to detailed figures and graphs on the OTT & Video sector in South Africa, it also features comparison with the top countries in Africa.

Data and analysis provided in the report include:

  • Up to 5-year quarterly history
  • Subscribers, revenues, sales, transactions
  • SVOD, TVOD, Download-to-own (DTO)
  • Physical video: DVD, BluRay
  • Cinema box office
  • Quarterly market shares history
  • 5-year forecasts
  • Geographical comparisons

Updated in 2020 for YE 2019 with 5-year historical data.

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Standard price: $190

OTT & Video

South Africa

Language: English
Updated as from: 2020 Q2

Access after purchase:

  • Online (powered by our BI platform) to visualize and filter data through dashboards

Extract any set of data & graphs:

OTT & Video – South Africa

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Actor Profiles - South Africa

  • Quarterly up-to-date detailed data & history

  • Market segment deep dives with interactive dashboards

  • Local and regional ranking

  • Competition benchmarking

  • By activity


  • Regular price starting from $90


Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190
Overview

Overview video and pay TV

  • Total SVOD subscribers
  • Total SVOD revenues
  • Physical video, Pay TV and Digital video history and forecasts to 2025

Overview SVOD

  • SVOD and streaming service subscribers by platform
  • SVOD and streaming service revenues by platform
  • Subscribers market shares by platform
  • Revenues market shares by platform
  • ARPU ranking by platform
  • SVOD subscribers by library content
  • SVOD revenues by library content
Quarterly data

SVOD history

  • SVOD and streaming services subscribers market share
  • SVOD and streaming services subscribers history from 2014 Q1
  • SVOD and streaming services revenues history from 2014 Q1
  • SVOD and streaming services ARPU history from 2014 Q1

Market shares

  • Subscribers market share by service from 2014 Q1
  • Revenues market share by service from 2014 Q1
Forecasts

All videos

  • SVOD households penetration forecasts to 2025
  • SVOD, TVOD and DTO/EST revenues forecasts to 2025
  • TVOD and DTO/EST transactions forecasts to 2025

By video type

  • Total physical video revenues forecasts to 2025
  • Total pay digital video revenues forecasts to 2025

SVOD and pay TV distribution

  • SVOD revenues forecasts to 2025
  • Total direct pay TV revenues forecasts to 2025

Environmental

  • Population forecasts to 2025
  • Fixed wireline and wireless Internet population penetration
  • Total mobile subscriptions penetration of population
  • Number of households, average households size, GDP, GDP per capita, TV households,
  • TV households penetration, Total mobile subscriptions penetration of population, Surface area
Regional
  • SVOD platforms households penetration regional comparison by country
  • SVOD platforms revenues ranking by country
  • Regional TVOD, DTO/EST, Physical and SVOD spending per capita by country
Export data
  • Export data by period
  • Export data by operator
  • Export forecasts
Dataxis Methodology Data Source

Data sources and collection

99% of our statistics represent original content

All our statistics are carefully collected, analysed, checked by our experienced analysts and are not acquired from third parties.

The main data sources feeding into our statistics database are the regular financial communications of the players of the industry, the statistical offices (regulators, ministries) and a range of international institutions.

In addition, we regularly interview industry players to gather additional information and back up our estimation when public data are not available.

Dataxis Methodology Data Standardisation

Data standardisation

For 15 years, data are collected and translated into a consistent market segmentation of the TV, Telecom & Entertainment industry in order to ensure meaningful and efficient comparability of market data and forecasts across all markets and countries.

All our data are computerised into the powerful BI platform TABLEAU generating the consistent and comparable KPIs and dashboards accessible by our clients to visualise, manipulate and download statistics.

SVOD and streaming service subscribers Subscribers paying a monthly fee to access a streaming platform. Subscribers accessing the platform via partnerships with telecom operators and free trial users are included. Shared accounts are not included.
SVOD and streaming service revenues Revenues generated by monthly subscription fees to SVOD and streaming services
SVOD and streaming service ARPU Average monthly rRevenue Per User (ARPU) of SVOD and streaming service platforms. The ARPU is calculated using the twelth of yearly revenues divided by the average number of SVOD and streaming subscribers
TVOD transactions Number of digital video rentals via VOD OTTs or pay TV platforms also called Transaction VOD (TVOD) or pay per view
TVOD revenues Revenues generated by digital video rentals via VOD OTTs or pay TV platforms also called Transaction VOD (TVOD) or pay per view
TVOD revenues Revenues generated by digital video rentals via VOD OTTs or pay TV platforms, also called transaction VOD (TVOD) or pay-per-view.
Download-to-own transactions Number of digital video downloads, also called download-to-own transactions (DTO) or Electronic Sell Through (EST) for permanent use
Download-to-own revenues Revenues generated by digital video downloads, also called download-to-own transactions (DTO) or Electronic Sell Through (EST) for permanent use
SVOD subscribers Subscribers paying a monthly fee to access a streaming platform. Subscribers accessing the platform via partnerships with telecom operators and free trial users are included. Shared accounts are not included.
SVOD revenues Revenues generated by monthly subscription fees to subscription based VOD services
Total pay digital video revenues Total digital video revenues, including rental (T-VOD), download-to-own (DTO/EST) and S-VOD/streaming services revenues
SVOD penetration of TV households Share of TV households paying a fee to access a subscription based VOD platforms
SVOD ARPU Average monthly Revenue Per User (ARPU) of subscription based VOD platforms (SVOD). The ARPU is calculated using the twelth of yearly revenues divided by the average number of SVOD subscribers
Households paying SVOD services Households paying a fee to access subscription based VOD platforms (SVOD). A single household can pay for more than one service at the a time
Paid SVOD subscriptions per household Average number of paid SVOD subscriptions per household
Sharing per paid SVOD subscription Number of persons sharing a single paid SVOD subscription
SVOD subscriptions reach Total number of SVOD paid and shared subscriptions - one household can subscribe to several platforms, so the subscriptions reach is superior to the household reach
SVOD households reach Total number of households using SVOD paid and shared subscriptions - one household can subscribe to several platforms, so the household reach is inferior to the accounts reach
Total pay video revenues Total revenue generated by purchase and rental of DVD/BluRay, digital purchases, video rentals and subscription to S-VOD and streaming platforms

Standard price: $190

OTT & Video

South Africa

Language: English
Updated as from: 2020 Q2

Access after purchase:

  • Online (powered by our BI platform) to visualize and filter data through dashboards

Extract any set of data & graphs:

OTT & Video – South Africa

$190.00

SKU: cc59213023d7 Category: