Track the vertical microdrama boom, app by app and country by country.
Understanding the vertical microdrama market
Dataxis is launching a module dedicated to the fast-growing vertical microdrama market, tracking how mobile-first short-form series attract audiences and generate revenues through in-app purchases, subscriptions and advertising.
The module monitors leading global platforms alongside emerging local services in Latin America, with quarterly tracking across 65 countries. It provides a clear view of which platforms lead in each market, how audiences evolve, where revenues come from and which countries offer the strongest growth opportunities.
Global coverage, quarterly tracking
The module covers:
- 65 countries across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa
- 12 microdrama services, including six global platforms and six local services in Latin America
- 4 additional apps on the priority watchlist
- 294 million monthly active users and 18 million paying subscribers across the six leading apps in Q2 2026
- USD 1.7 billion in quarterly revenues for the six leading apps in Q2 2026, with 80% generated through in-app purchases
Quarterly data is available from 2024 onwards, with annual forecasts through 2031.
Global platforms include ReelShort, DramaBox, ShortMax, GoodShort, DramaWave and NetShort. Local services include Globopop, TVN Vertical, Sua Novela, Novelinhas Pop, Idilio.TV and Shorta.
Audience, revenues and forecasts in one tool
The Tableau analytics tool combines three key dimensions: audience, monetization and market positioning.
KPIs include monthly active users, subscribers, in-app purchase revenues, subscription revenues, advertising revenues, total revenues, ARPU, market shares and penetration rates. Dashboards can be filtered by platform, group, region, country, period and currency.
Annual forecasts through 2031 provide visibility into future audience growth, revenues and market shares by platform and region. Revenues across the six leading global apps are projected to reach USD 13 billion by 2031, compared with USD 3.8 billion in 2025.
Built for the vertical content ecosystem
Microdrama platforms and studios can benchmark performance against competitors, identify underserved markets and compare monetization strategies to support international expansion.
Broadcasters, streamers and content producers can assess opportunities to launch vertical services, monitor emerging competitors and identify potential licensing and co-production partnerships.
Advertisers and agencies can evaluate advertising-supported audiences, track advertising revenues and identify platforms with sufficient reach for campaigns and branded content.
Telcos, investors and consultants can assess market growth, identify bundling and partnership opportunities, and support investment, M&A and strategic decisions.
A transparent methodology
The dataset prioritizes official company disclosures, investor publications and industry insights, complemented by web traffic and app store data.
Monthly active users are estimated using traffic, unique visitors and app downloads, while subscribers include direct and in-app subscriptions. Revenues are modeled separately for in-app purchases, subscriptions and advertising, using platform pricing, estimated paying users and advertising ARPU.
Annual forecasts combine historical trends, company guidance and announced market developments, with projections by platform, region and business model.
Data is updated quarterly from 2024 onwards. Figures are modeled estimates, not company-reported results or directly measured audience data.