After several quarter of losing subscribers, during Q2 2018 Latam’s Pay-TV market reached a quarterly growth of 1%. The World Cup has been the main factor of the change in trend. The market now exhibits 72.06 million of legal Pay-TV subscribers.
DirecTV took a great advantage of the soccer global event and record growth in key market like Chile and Colombia. Although DirecTV is still the second regional player in terms of subscribers, it reduced the gap with the leader America Móvil to their historical minimum: 0.8%.
The ARPU of the Pay-TV service went down to USD 21.5 as a result of the devaluations of the local currencies in several markets in Q2 2018.
By Carlos Blanco