According to dataxis research, Virtual Multichannel Video Programming Distributors (vMVPD) subscriber growth has plateaued in the U.S. in Q4 2018.

One of the leading services, AT&T’s DirecTV NOW, lost 267,000 subscribers in the quarter, whereas other services experienced a subscription slowdown.

One explanatory element could be the rising prices of some “skinny bundles”, leading cord-cutters as well as cord never to turn away from OTT linear TV providers.


By Mathias Viallet, Research Analyst Berlin, April 2019