YouTube, a plan B for Serie A in MENA

Italy’s Serie A has decided to launch an Arabic-language channel on YouTube to broadcast games of the new 2021-22 season, in the absence of a deal with local broadcasters. Former rights holder beIN Sports has been reluctant to renew the rights, because of the alleged lack of effort of the Italian football league to fight piracy in the region, and its decision to stage the Italian Super Cup in Saudi Arabia. Germany’s Bundesliga has also been left without broadcasters in MENA since the end of 2019-20 season and the expiry of the agreement with beIN, but did not turn to YouTube. 


In recent years, YouTube has proven to offer a complementary and flexible service to rights owners' deals with more traditional TV broadcasters. Leagues and federations frequently resort to YouTube to easily reach wider audiences to showcase and promote their sports and/or competitions, either through the release of highlights, live streaming of minor leagues (such as youth sports by FIBA for instance) and one-time events (for example, BT Sport chose YouTube as its free-to-air partner to stream the Champions League final in the UK), or to provide coverage of the games in dark markets. UEFA has recently decided to push those strategic considerations even further, by entering a partnership with DAZN and YouTube to show the Women's Champions League globally. Starting this September, all games will be broadcasted on a free-to-air basis on DAZN's YouTube channel (and on DAZN's own platform as well) for the two seasons, while only 19 of them will be freely available from 2023 to 2025. Both UEFA and DAZN can thus leverage and take benefit from the steady growth in the number of YouTube's users globally. 

The related data and analysis are included into:

Market Intelligence Services

Digital Events & Webinars



9:00 AM PDT / 6:00 PM CET (GMT+2)

1 hour

The future of Android TV: what is Widevine CAS and how to use it?

We’ve all heard about the booming interest in Android TV. But that’s not the only Google-developed technology that is taking the pay TV industry by storm. What is all the fuss about Widevine CAS? Why are pay TV operators around the world starting to switch to this cloud-based conditional access ...

Sponsored by:


Nov 3-4, 2021

9:00 GMT -5

Virtual Event
2 Days

Next Audio Latin America

Next Audio Latin America is the first event in the region focused on the latest business trends, technology developments, challenges and opportunities in the digital audio industry. Streaming radio strategies, the new podcast revolution, the future of virtual assistants & smart speakers, addressable & programmatic audio advertising and content discovery ...


Nov 9-10, 2021

10.00 CET

Virtual Event
2 days

Nextv Series Europe & CEE Nov

The Nextv Series Europe & CEE regroup 350+ executives and decision makers from the TV, Telco, Video, OTT & Entertainment Business in the European region for two days of conferencing and online networking to discuss the cutting-edge trends and future technology insights that will transform the global broadcasting ...


Nov 18, 2021

09.00 AEST

Virtual Event
1 day

Nextv Series Australia & New Zealand

The Nextv Series Australia and New Zealand is a new event focusing on the trends, innovation and strategies driving Pay-TV, Telecom and OTT in an increasingly connected ecosystem. This 1st edition will regroup TV industry professionals from Australia and New Zealand to discuss the newest business trends and key challenges ...


Nov 23, 2021

09.00 CET

Virtual Event
1 day

Nextv Ad France

Digitalization has considerably changed the TV and entertainment landscape over the last few years, providing new opportunities for advertisers to reach their audiences with advanced ad products and targeted campaigns. On TV screens, digital ads facilitate campaign automation, audience tracking, effectiveness measurement and even push new technical solutions for ad ...

  • No products in the cart.