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All-In-1 Sierra Leone

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Sierra Leone
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Access all up-to-date data and reports of Sierra Leone to make the best-informed decisions across the digital landscape

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Statistics in Sierra Leone

Updated as of 2021 Q4

Companies involved in the distribution of TV channels have been facing unprecedented challenges in the past few years. Traditional TV markets, remaining highly diverse across the world, have overall started to decrease in value and the TV set even became less attractive in some countries.
To address the emergence of new habits and compete with aggressive competition arising from the digital space, operators have no choice but to deploy evermore innovative and advanced strategies.

The TV distribution module provides the coverage of Pay TV, FTA distribution and Convergent services through a wide range of detailed financial and operational metrics by country and operator. Historical and five-year forecasts are provided for each indicator, in both dynamic dashboards and source table formats.

This quarterly updated comprehensive database includes detailed figures split by access (DTH, DTT, OTT, Cable, IPTV and App TV), Free-to-Air reception, Multiplay services and Consumer revenues through subscriber figures, revenues, ARPUs and market shares by actor.

DTH pay TV ARPU (Quarterly) The Average monthly Revenue Per User is calculated using total revenues for the quarter divided by the average number of digital Direct To Home (satellite) pay TV subscribers of the operator, divided by 3. Revenues include on demand revenues. DTH pay TV revenues (Quarterly) Revenues generated by subscription to digital Direct To Home services (digital satellite) of a pay TV operator, value added services and set-top-box rental. DTH pay TV subscribers (Quarterly) Number of digital Direct To Home (digital satellite) pay TV subscribers - contract and prepaid. DTH platforms by orbital position subscribers by supplier (Quarterly) Total number of pay TV direct-to-home (DTH) subscribers receiving their pay TV packages through the orbital position under review. DTT pay TV ARPU (Quarterly) The Average monthly Revenue Per User is calculated using total revenues for the quarter divided by the average number of DTT pay TV subscribers of the operator, divided by 3. DTT pay TV revenues (Quarterly) Revenues generated by the subscription to digital terrestrial pay TV services of an operator, included revenues from value added services and set-top-box rental. DTT pay TV subscribers (Quarterly) Digital terrestrial pay-TV subscribers of an operator - contract and prepaid. Direct pay TV ARPU (Quarterly) The Average monthly Revenue Per User is calculated using total actor revenues for the quarter divided by the average number of total pay TV subscribers of the operator, divided by 3. Pay TV households penetration (Quarterly) Penetration of the operator's pay TV services within TV households in the country under review. Total number of subscribers divided by the total number of TV households. Pay TV market share (Quarterly) Operator's market share of total pay TV subscriptions in the country. Total digital direct pay TV subscribers (Quarterly) Total number of direct digital pay TV subscribers of an operator. Includes direct digital cable TV, DTH pay-TV, DTT pay-TV, MMDS, IPTV and OTT pay-TV subscribers, as well to subscribers to premium cable, DTH and IPTV packages. Total direct pay TV revenues (Quarterly) Total revenues generated by subscriptions to direct pay TV services of an operator for all types of access. Includes revenues from direct cable, pay DTH, pay DTT, IPTV and pay TV OTT subscriptions. Total direct pay TV subscribers (Quarterly) Total number of direct pay TV subscribers of an operator. Includes direct cable TV, DTH pay TV, DTT pay TV, analogue terrestrial pay TV, MMDS, IPTV and OTT pay-TV subscribers as well as premium package cable TV, DTH and IPTV subscribers. Excludes indirect cable TV subscribers.
Analogue terrestrial FTA TV households TV households that receive analogue free-to-air terrestrial TV for their primary TV set. Digital TV share of TV households Digital TV free-to-air households and pay TV subscribers share of TV households. It includes direct digital cable TV, free and pay digital DTH, free and pay DTT, digital MMDS, IPTV and OTT pay-TV subscribers. Direct cable TV subscribers Direct cable TV subscribers include digital and analog TV subscribers that are billed directly by the cable TV operator. It excludes bulk contracts for multiple households contracted with housing landlords (indirect cable TV subscribers). Direct pay TV ARPU forecasts The Average monthly Revenue Per User is calculated using total actor revenues for the year divided by the average number of total pay TV subscribers of the operator, divided by 12. Yearly data with 5-year forecasts. DTH pay TV ARPU The Average monthly Revenue Per User is calculated using total Direct To Home (satellite) revenues for the year divided by the average number of DTH pay TV subscribers in the country, divided by 12. Revenues include on demand revenues. DTH pay TV ARPU forecasts Total revenues generated by subscriptions to direct pay TV services of an operator for all types of access. Includes revenues from direct cable, pay DTH, pay DTT, IPTV and pay TV OTT subscriptions. Yearly data with 5-year forecasts. DTH pay TV revenues Total revenues generated by subscription to digital Direct To Home services from pay-TV operators (digital satellite), value added services and set-top-box rental. DTH pay TV revenues forecasts Revenues generated by subscription to digital Direct To Home services (digital satellite) of a pay TV operator, value added services and set-top-box rental. Yearly data with 5-year forecasts. DTH pay TV subscribers Number of digital Direct To Home (digital satellite) pay TV subscribers - contract and prepaid. DTH pay TV subscribers forecasts Number of digital Direct To Home (digital satellite) pay TV subscribers - contract and prepaid. Yearly data with 5-year forecasts. DTH share of TV households Share of direct-to-home (satellite) reception on total number of TV households. Includes digital DTH pay-TV subscribers and digital and analogue DTH free-to-air TV households. DTT FTA TV households TV households that receive digital free-to-air terrestrial TV for their primary TV set. DTT pay TV ARPU The Average monthly Revenue Per User is calculated using total DTT revenues for the year divided by the average number of DTT pay TV subscribers in the country, divided by 12. Revenues include on demand revenues. DTT pay TV ARPU forecasts The Average monthly Revenue Per User is calculated using total revenues for the year divided by the average number of direct cable TV subscribers of the operator, divided by 12. Yearly data with 5-year forecasts. DTT pay TV revenues Total revenues generated by the subscription to digital terrestrial pay TV services in a country, included revenues from value added services and set-top-box rental. DTT pay TV revenues forecasts Revenues generated by the subscription to digital terrestrial pay TV services of an operator, included revenues from value added services and set-top-box rental. Yearly data with 5-year forecasts. DTT pay TV subscribers Total number of digital terrestrial pay TV subscribers in a country - contract and prepaid. DTT pay TV subscribers forecasts Digital terrestrial pay-TV subscribers of an operator - contract and prepaid. Yearly data with 5-year forecasts. FTA households receiving analogue Total number of FTA households accessing only analogue channels. FTA households receiving SD Total number of digital FTA households accessing SD channels. Pay TV share of TV households Share of pay TV subscribers on total number of TV households. It includes direct cable TV, pay digital DTH, pay analogue and digital terrestrial, MMDS, IPTV and OTT pay TV subscribers. Pay TV (excluding OTT-only subscribers) share of TV households Share of total pay TV subscribers on the total number of TV households in the country, excluding OTT-only pay TV subscriptions. Cable, direct-to-home satellite (DTH), MMDS, DTT and IPTV accesses are included. Pay TV share of TV households including illegal reception Share of pay TV subscribers and illegal pay TV users on total number of TV households. It includes direct cable TV, pay digital DTH, pay analogue and digital terrestrial, MMDS, IPTV and OTT pay-TV subscribers and illegal cable, DTH (satellite), DTT (terrestrial) and IPTV users. Pay TV subscribers country ranking Country ranking of pay TV operators by their total number of subscribers. Pay TV subscribers receiving HD Total number of digital pay TV subscribers accessing HD channels. This implies that the set-top-box enables HD reception and that HD channels are made available by the operator. Pay TV subscribers receiving SD Total number of digital pay TV subscribers accessing SD channels. Pay TV subscribers with DVR STB Total number of pay TV subscribers owning a set-top-box equiped with a digital video recorder (DVR). A DVR enables to store, pause and rewind programs even during a live broadcast. Share of FTA households receiving analogue Share of total FTA households accessing only analogue channels. Share of FTA households receiving SD Share of total FTA households accessing SD channels. Terrestrial TV share of TV households Share of terrestrial TV reception on total number of TV households. Includes digital and analogue terrestrial pay-TV subscribers and digital and analogue free-to-air TV households. Total digital direct pay TV subscribers Total number of direct digital pay TV subscribers in a country. Includes direct digital cable TV, DTH pay-TV, DTT pay-TV, MMDS and IPTV subscribers and OTT pay-TV subscribers. Total digital direct pay TV subscribers forecasts Total number of direct digital pay TV subscribers of an operator. Includes direct digital cable TV, DTH pay-TV, DTT pay-TV, MMDS, IPTV and OTT pay-TV subscribers, as well to subscribers to premium cable, DTH and IPTV packages. Yearly data with 5-year forecasts. Total direct pay TV revenues Total revenues generated by subscriptions to pay TV services in the country. Includes revenues from direct cable TV, pay DTH and DTT, IPTV and OTT pay TV subscribers. Total direct pay TV revenues forecasts Total revenues generated by subscriptions to direct pay TV services of an operator for all types of access. Includes revenues from direct cable, pay DTH, pay DTT, IPTV and pay TV OTT subscriptions. Yearly data with 5-year forecasts. Total direct pay TV subscribers Total number of direct pay TV subscribers in a country. Includes direct cable TV, DTH pay-TV, DTT pay-TV, analogue terrestrial pay-TV, MMDS, IPTV and OTT pay-TV subscribers as well as premium package cable TV, DTH and IPTV subscribers. Excludes indirect cable TV subscribers. Total direct pay TV subscribers forecasts Total number of direct pay TV subscribers of an operator. Yearly data with 5-year forecasts. Includes direct cable TV, DTH pay TV, DTT pay TV, analogue terrestrial pay TV, MMDS, IPTV and OTT pay-TV subscribers as well as premium package cable TV, DTH and IPTV subscribers. Excludes indirect cable TV subscribers. Total FTA households Total number of households receiving exclusively free-to-air (FTA) channels in a country, whether it is through terrestrial television or direct-to-home (DTH).

The pressure weighing on TV broadcasters’ revenues amplified in the past two years, following the adverse conditions experienced by most media companies in advertising markets around the world.
As they continue to deploy their digital presence, TV broadcasters will have to adapt their strategy and often explore new opportunities to ensure the success of their activities.

This module provides full coverage of TV networks revenues and TV channels distribution by genre through a wide range of indicators. Historical are provided for each metric in both dynamic dashboards and source table formats. Details by revenue type are made available including net advertising revenues and public funding.

As nonlinear, mobile or OTT on-the-go consumption continues to soar in roughly all countries worldwide, more and more actors engage in the fight for eyeballs over the internet.
The OTT and video markets should continue to experience steady growth in the next years, with newcomers, including US tech giants, expected to capture a growing share of the value generated through the distribution.

This service provides comprehensive coverage of OTT and Video markets through a wide range of in-depth financial and operational metrics. In each country, a quarterly tracking covers OTT and video platforms strategies and results through their different services including SVOD, TVOD, EST, AVOD and hybrid models including Amazon channels distribution.

Historical and five-year digital and physical video forecasts by country and by actor are provided in both dynamic dashboards and source table formats.

Across all media, companies have reassessed their offers to be able to reach younger and larger audiences and continue to attract advertisers, in a context of global audience fragmentation, which creates a need for evermore acute targeting and programmatic technologies. In parallel, new media, including social networks and search engines, have grown to capture the largest share of online revenues worldwide.

The Online, Media and Advertising market intelligence service covers an extensive area including advertising expenditures and net advertising revenues captured across different media. Additional indicators allow going to the depth of advertisement challenges through strong analyses of online sectors such as social media, search engines and advanced advertising. With detailed figures by actor, 5-year projections and comparisons between countries, the Online media and advertising module reflects the precise and comprehensive state of the industry.

The expansion of telecommunication services accelerated rapidly over the past year, as the digitalization of society took an outstanding leap forward. With smartphones reaching around 5 billion in 2021 and fixed broadband expected to connect more than 1.5 billion households to the internet in 2026, telecom markets form undoubtedly part of the most innovative and actively growing sectors.
As bundling offers and convergent service become unavoidable, operators are led to consider new outlets, in markets where reaching a critical size can make the difference.

This service provides full coverage and forecasts of the following indicators:
– MNO, MVNO, data-only mobile, 4G and 5G, machine-to-machine
– aDSL, vDSL, cable, FTTx, wireless internet, internet speed, fixed voice
– Telecom and Satellite infrastructure

Subscribers, revenues, ARPUs and market shares are provided quarterly and by actor.

4G subscriptions (Quarterly) Total retail number of SIM cards on 4G of a mobile operator, excluding machine-to-machine (M2M) SIMs. Data-only mobile subscriptions (Quarterly) Total number of mobile subscriptions with a data-only usage, including dongles, SIM cards for data-only devices. Machine-to-machine (M2M) SIM cards are excluded. MNO subscriptions (Quarterly) Total retail number of SIM cards of a mobile operator with its own network (MNO). Mobile internet subscriptions (Quarterly) Total active retail mobile subscribers with access to the internet, including GPRS/Edge, 3G, 4G and 5G subscriptions. Machine-to-machine (M2M) SIM cards are excluded. Mobile retail ARPU (Quarterly) Average monthly Revenue per User of a mobile operator. This value is calculated using total service revenues for the year divided by the average subscriber of the quarter, divided by 3. Mobile retail revenues (Quarterly) Revenue from mobile SIMs subscription fees, including revenue from voice and data, excluding interconnection revenue and revenue from terminal sales Mobile subscriptions market share (Quarterly) Operator's market share of total mobile subscriptions in the country. Prepaid mobile subscriptions (Quarterly) Total mobile subscribers of a mobile operator that are on prepaid plans. Share of 4G subscriptions (Quarterly) 4G SIMs share of total SIM cards of a mobile operator with its own network. Share of data-only mobile subscriptions (Quarterly) Share of mobile subscriptions with a data-only usage out of the total number of active SIM cards. Data-only includes dongles, SIM cards for data only devices. Machine-to-machine (M2M) SIM cards are excluded. Share of mobile internet subscriptions (Quarterly) Active mobile internet SIMs share of total SIM cards of a mobile operator. Machine-to-machine (M2M) SIM cards are excluded. Share of prepaid mobile subscriptions (Quarterly) Prepaid SIMs share of total SIM cards of a mobile operator. Total mobile subscriptions (Quarterly) Total SIM cards from mobile operators using their own network (MNO) and mobile virtual network operators (MVNO). The figure doesn't include machine-to-machine SIMs (M2M).
Fixed wireless Internet subscribers Fixed wireless internet comprises signals delivered to the home without wired equipments. It includes fixed LTE and fixed 5G, WiMAX and VSAT for instance. Fixed wireline and wireless Internet population penetration Fixed wireline and wireless subscribers includes: internet cable, xDSL, FTTx and mobile data-only subscribers. Fixed wireline Internet population penetration Fixed wireline Internet subscribers (residential & business) as percentage of the population. Exclude fixed wireless internet. Internet subscriptions country ranking Country ranking of internet service providers by their total number of subscribers. Total fixed telephony lines Total number of fixed telephony lines of all types (PSTN, VoIP, wireless...) Total fixed wireline and wireless Internet subscribers Includes total residential and business subscribers to cable Internet, xDSL, FTTx and data-only mobile in a country. Total fixed wireline Internet subscribers Includes total residential and business Internet subscribers to xDSL, FTTx and Internet cable in a country. xDSL subscribers Retail internet subscribers using the xDSL (Digital Subscriber Line) access, both aDSL and vDSL. xDSL subscribers via incumbent operator Total number of aDSL & vDSL subscribers that are based on the incumbent xDSL offers (includes wholesale & retail) 4G subscribers Total 4G SIM cards in service in a country, excluding machine-to-machine (M2M) SIMs. Data-only mobile subscriptions Total number of mobile subscriptions with a data-only usage in a country, including dongles, SIM cards for data-only devices. Machine-to-machine (M2M) SIM cards are excluded. MNO subscriptions Total retail number of SIM cards in service of affiliated to a mobile operator with its own network (MNO). Machine-to-machine SIMs (M2M) are excluded. Mobile internet subscriptions Total active retail mobile subscribers in a country that have access to the internet within their subscription (including GPRS/Edge, 3G, 4G and 5G subscriptions). Machine-to-machine (M2M) SIM cards are excluded. Mobile retail ARPU Average monthly Revenue Per User of mobile operators. The ARPU is calculated using total service revenues for the year (excluding terminal sales and interconnect revenues) divided by the average number of SIMs active in the country, divided by 12. Machine-to-machine (M2M) are excluded. Mobile retail revenues Revenue from mobile SIMs subscription fees, including revenue from voice and data, excluding interconnection revenue and revenue from terminal sales of all operators in the country at retail level. Mobile subscriptions country ranking Country ranking of mobile operators by their total number of subscribers. Share of 4G subscribers 4G SIMs share of total SIM cards in service in a country excluding machine-to-machine (M2M) SIMs. Share of data-only mobile subscriptions Share of mobile subscriptions with a data-only usage out of the total number of active SIM cards in a country. Data-only includes dongles, SIM cards for data-only devices. Machine-to-machine (M2M) SIM cards are excluded. Share of MNO subscriptions Share of total retail SIM cards in service in the country that are from mobile network operators owning their own network (MNO) as opposed to mobile virtual network operators (MVNOs). Share of mobile internet subscriptions Mobile internet SIMs share of total SIM cards in service in a country, excluding machine-to-machine (M2M) SIMs. Total mobile subscriptions Total retail SIM cards in service in the country, excluding machine-to-machine SIMs (M2M). Total mobile subscriptions penetration of population Total retail SIM cards in service in a country as a percentage of population.

Over the last couple of decades, the music industry has had to find solutions to an increasing number of challenges, including plummeting CD sales, increased online piracy and changes in online streaming behaviors from consumers.
Radio markets have shown more resilience in most countries. With the rise of streaming services and podcasts, the future of audio markets seems undoubtedly bound with online distribution and digital advertising markets.

This service provides the comprehensive coverage of radio revenues by actor as well as physical and digital music revenues, streaming subscribers and advertising revenues by country. A wide range of in-depth financial and operational metrics enable users to grasp the key trends in the market. Historical and five-year forecasts are provided for each metric, in both dynamic dashboards and source table formats.

The number of screens owned by individuals and their usage increased over time, and video services now need to be available on the maximum number of devices at home.
The recent years also showed the progressive importance taken by smart TVs as content distributors, almost becoming competitors to traditional pay TV operators. In this context, it becomes all the more crucial for content providers to develop the tools to address the advanced and connected installed base of devices.

This quarterly and annually updated comprehensive database includes detailed figures split by manufacturer, device and country including:
– Devices unit sales and sales revenues of TV sets, tablets, smartphones, computers, game consoles, Smart TVs
– Devices installed base of TV sets, tablets, smartphones, computers, game consoles, Smart TVs

4K TV household penetration Percentage of TV households that own a 4K TV. 4K TV installed base Total number of 4K TV sets in use in a country, at the end of the period under review. Android smartphone installed base Number of smartphones based on Android OS. Android tablets installed base Number of tablets based on Android OS. Average number of computer per household Average number of PC (laptop or desktop) in each household. Average number of TV set per household Average number of TV set in each household. Computer household penetration Percentage of households that own a PC at home (laptop or desktop). Computers installed base Total number of computers in use in a country. Flat TV household penetration Percentage of TV households that own a flat TV. Flat TV installed base Total number of Flat TV sets in use in a country, at the end of the period under review. HD TV household penetration Percentage of TV households that own a HD TV. HD TV installed base Total number of HD TV sets in use in a country, at the end of the period under review. iOS smartphones installed base Number of smartphone based on iOS. iOS tablets installed base Number of tablets based on iOS. Other OS smartphones installed base Number of smartphones based on OS other than Android and iOS. Other OS tablets installed base Number of tablets based on OS other than Android and iOS. SD CRT TV household penetration Percentage of TV households that own a Cathode Ray Tube TV (CRT) or analogue TV set. SD CRT TV installed base Total number of SD CRT TV sets in use in a country, at the end of the period under review. SD Flat TV household penetration Percentage of TV households that own a Standard Definition (SD) flat TV. SD Flat TV installed base Total number of SD Flat TV sets in use in a country, at the end of the period under review. Share of Android smartphones Percentage of Android smartphones among the total installed base. Share of Android tablets Percentage of Android tablets among the total installed base. Share of iOS smartphones Percentage of iOS smartphones (Apple) among the total installed base. Share of iOS tablets Percentage of iOS tablets (Apple) among the total installed base. Share of smartphones using other OS Percentage of smartphones among the total installed base using Operating Systems other than Android or iOS (windows, Blackberry, etc.). Share of tablets using other OS Percentage of tablets among the total installed base using Operating Systems other than Android or iOS (Windows etc.). Smart TV household penetration Percentage of TV households that own a Smart TV, even if not connected. Smart TV installed base Total number of Smart TV sets in use in a country, at the end of the period under review. Smartphones installed base Total number of smartphones in use in a country. Tablets installed base Number of tablets in use in a country. TV sets installed base Total number of TV sets in use in a country.

Technologies associated with audiovisual services distribution are at the forefront of innovation, as global tech companies continue to establish their hold in the TV and broadband service provision sector, with hardware domination progressively making way for software-based services enabling the advanced technical functionalities needed by operators to remain competitive.

This quarterly and annually updated comprehensive database includes detailed figures split by supplier, operator and country including Advanced set-top box installed base, forecasts and detailed solutions implemented by TV operators and their technology partners, as well as CPE’s latest deployment and characteristics in Europe, Latin and North America.

Environmental data quality matters when it comes to making important decisions, evaluations, and conclusions related to the socio-economic environment. That is why it is crucial to use appropriate and reliable and harmonized data by country. Some of the common environmental data types consist of demographic, economic and development data.
All market intelligence services clients have complimentary access to environmental data related to the geographical coverage of their subscription.

All basic information related to countries’ demographic and economic situation is compiled in the Environmental data module, with specific datasets tracking demographic evolutions by country, age structure, economic indicators as well as key figures to understand the development stage of each market.

Age group 0 to 4 (Forecast) Number of people between 0 and 4 years Age group 10 to 14 (Forecast) Number of people between 10 and 14 years Age group 15 to 19 (Forecast) Number of people between 15 and 19 years Age group 20 to 24 (Forecast) Number of people between 20 and 24 years Age group 25 to 29 (Forecast) Number of people between 25 and 30 years Age group 30 to 34 (Forecast) Number of people between 30 and 34 years Age group 35 to 39 (Forecast) Number of people between 35 and 39 years Age group 40 to 44 (Forecast) Number of people between 40 and 44 years Age group 45 to 49 (Forecast) Number of people between 45 and 49 years Age group 5 to 9 (Forecast) Number of people between 5 and 9 years Age group 50 to 54 (Forecast) Number of people between 50 and 54 years Age group 55 to 59 (Forecast) Number of people between 55 and 59 years Age group 60 to 64 (Forecast) Number of people between 60 and 64 years Age group 65 to 69 (Forecast) Number of people between 65 and 69 years Age group 70 to 74 (Forecast) Number of people between 70 and 74 years Age group 75 to 79 (Forecast) Number of people between 75 and 79 years Age group 80 and more (Forecast) Number of 80 years old people and more Average households size (Forecast) Average size of households Number of households (Forecast) Number of Households Number of speakers of language by country (Yearly) Number of speakers speaking a given language in the country. Population (Forecast) Number of inhabitants Population density (Forecast) Population divided by surface of the country Share of locutors of language by country (Yearly) Share of people speaking a given language in the country. Surface area (Forecast) Surface of the country in square kilometers. Access to electricity (Forecast) Share of households that have access to electricity. Number of electrified households (Forecast) Nomber of households with access to electricity TV household penetration (Forecast) Percentage of households owning a TV set. TV households (Forecast) Number of households owning a TV set connected to broadcast or to broadband only reception. GDP (Yearly) The Gross domestic product (GDP) measures the value added created through the production of goods and services. It accounts for the total income earned in a country during a certain period. The data displayed is sourced from the World Bank. GDP per capita (Yearly) The GDP per capita is a metric that breaks down a country GDP per citizen. It is calculated by dividing the country total gross domestic product by its total population. The data displayed is sourced from the World Bank.
Market Reports in Sierra Leone

Updated as of 2021 Q4

Detailed quarterly and annual data sets related to the market structure, leading companies and trends observed in the country. The future of the industry is also analyzed based on tangible forecasts completed by detailed figures, graphs and featured comparisons with the top countries

Actor Profiles in Sierra Leone

Updated as of 2021 Q4

The most comprehensive data set in terms of market positioning and revenue development of companies in the Television, OTT, Broadband and Telephony markets including the latest trends and tangible subscribers & revenue forecasts as well as information on major competitors.

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