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Consumer electronics Africa
Market Intelligence Service
Part of the connected devices service, the Consumer market intelligence service offers an in-depth presentation of consumer electronics markets worldwide. We track quarterly regional and country level installed base for the key consumer devices, examining the devices based on the supported platforms and technologies as weell as the internet audience by device. The Smart TV consumption outbreak constitutes a key element of the coverage, with indicators including forecasts enabling to project market evolutions with precise and accurate data points.
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OTT and video
The US OTT streaming devices market is becoming increasingly competitive
The US streaming sticks market has been facing tremendous growth over the last two years. The number of actively connected streaming sticks has jumped from 70 million in June 2018 to nearly 100 million devices in use as of June 2020, following latest Dataxis research. Historically dominated by Amazon and Roku,...
The Smart TV, a strategic screen for linear OTT platforms
Smart TV sets installed base and sales data show continued growth even in mature markets such as Western European countries. This trend is an opportunity for OTT actors, which can gain access to the TV screen at no additional cost for the user, and with greater possibilities compared to a...