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Music Middle East
Market Intelligence Service
Part of the Audio market intelligence area, the Music intelligence service covers a wide range of key indicators in the music industry. A solid analysis helps to understand the music market structure through the tracking of detailed traditional and digital music subscribers and revenues as well as the market structure evolutions. These datasets are completed by complementary forecasts that allow grasping the dynamics that will be shaping music markets in the coming years.
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Spotify paving the way to profitable podcast advertising
On 16 February 2022, Spotify announced two more acquisitions in the podcasting business: Podsights, an advertising measurement tool, and Chartable, an analytics platform for podcast publishers. The streaming giant clearly stays on target by adding these podcast technology companies to the long list of its latest investments in podcasting. In fact,...
The Digital Audio market is gaining momentum in Latin America
Digital Audio (streaming radio and podcasts) currently represents a limited market in Latin America. In 2020, it generated only $25 million in advertising; a figure that, comparatively, was equivalent to 5% of the total income of traditional radio stations. However, a wide range of regional media types have started to...