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Market Intelligence Service
Part of the Audio market intelligence area, the Music intelligence service covers a wide range of key indicators in the music industry. A solid analysis helps to understand the music market structure through the tracking of detailed traditional and digital music subscribers and revenues as well as the market structure evolutions. These datasets are completed by complementary forecasts that allow grasping the dynamics that will be shaping music markets in the coming years.
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Africa: a breeding ground for music streaming platforms’ expansion
In February 2021, Spotify’s market entry into 39 African countries gave a new boost to the music streaming competition. Spotify’s decision to bet on the entire continent, rather than continuing focusing on North Africa and South Africa, emphasizes the new global players’ interest in this promising market. Music streaming has undergone...
Spotify paving the way to profitable podcast advertising
On 16 February 2022, Spotify announced two more acquisitions in the podcasting business: Podsights, an advertising measurement tool, and Chartable, an analytics platform for podcast publishers. The streaming giant clearly stays on target by adding these podcast technology companies to the long list of its latest investments in podcasting. In fact,...