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Smart TVs and streaming devices North America
Market Intelligence Service
Part of the connected devices market intelligence area, the Smart TV & TV streaming platforms market intelligence service offers an in-depth presentation of The Smart TV consumption and the internet audience by device that constitute key elements of the video viewing behaviors, with key indicators including forecasts enabling to project market evolutions with precise and accurate data points.
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OTT and video
The US OTT streaming devices market is becoming increasingly competitive
The US streaming sticks market has been facing tremendous growth over the last two years. The number of actively connected streaming sticks has jumped from 70 million in June 2018 to nearly 100 million devices in use as of June 2020, following latest Dataxis research. Historically dominated by Amazon and Roku,...
The Smart TV, a strategic screen for linear OTT platforms
Smart TV sets installed base and sales data show continued growth even in mature markets such as Western European countries. This trend is an opportunity for OTT actors, which can gain access to the TV screen at no additional cost for the user, and with greater possibilities compared to a...