array(27) {
  [0]=>
  object(stdClass)#223456 (1) {
    ["actor"]=>
    string(12) "2CTV Nigeria"
  }
  [1]=>
  object(stdClass)#223459 (1) {
    ["actor"]=>
    string(13) "Afrique Media"
  }
  [2]=>
  object(stdClass)#223464 (1) {
    ["actor"]=>
    string(11) "AfroLand TV"
  }
  [3]=>
  object(stdClass)#223458 (1) {
    ["actor"]=>
    string(18) "Amazon Prime Video"
  }
  [4]=>
  object(stdClass)#223453 (1) {
    ["actor"]=>
    string(9) "ARISEPlay"
  }
  [5]=>
  object(stdClass)#223454 (1) {
    ["actor"]=>
    string(6) "AVO TV"
  }
  [6]=>
  object(stdClass)#223465 (1) {
    ["actor"]=>
    string(7) "Avvatta"
  }
  [7]=>
  object(stdClass)#223466 (1) {
    ["actor"]=>
    string(11) "CNBC Africa"
  }
  [8]=>
  object(stdClass)#223467 (1) {
    ["actor"]=>
    string(12) "DStv Nigeria"
  }
  [9]=>
  object(stdClass)#223468 (1) {
    ["actor"]=>
    string(12) "EbonyLife ON"
  }
  [10]=>
  object(stdClass)#223469 (1) {
    ["actor"]=>
    string(14) "Facebook Watch"
  }
  [11]=>
  object(stdClass)#223470 (1) {
    ["actor"]=>
    string(14) "HiBand Nigeria"
  }
  [12]=>
  object(stdClass)#223471 (1) {
    ["actor"]=>
    string(7) "iROKOtv"
  }
  [13]=>
  object(stdClass)#223472 (1) {
    ["actor"]=>
    string(14) "Kwesé Iflix"
  }
  [14]=>
  object(stdClass)#223473 (1) {
    ["actor"]=>
    string(7) "Netflix"
  }
  [15]=>
  object(stdClass)#223474 (1) {
    ["actor"]=>
    string(8) "Nvivo TV"
  }
  [16]=>
  object(stdClass)#223475 (1) {
    ["actor"]=>
    string(8) "Pipul TV"
  }
  [17]=>
  object(stdClass)#223476 (1) {
    ["actor"]=>
    string(4) "Plex"
  }
  [18]=>
  object(stdClass)#223477 (1) {
    ["actor"]=>
    string(7) "Showmax"
  }
  [19]=>
  object(stdClass)#223478 (1) {
    ["actor"]=>
    string(8) "StarNews"
  }
  [20]=>
  object(stdClass)#223479 (1) {
    ["actor"]=>
    string(20) "StarTimes ON Nigeria"
  }
  [21]=>
  object(stdClass)#223480 (1) {
    ["actor"]=>
    string(15) "SuperTV Nigeria"
  }
  [22]=>
  object(stdClass)#223481 (1) {
    ["actor"]=>
    string(10) "Trace Play"
  }
  [23]=>
  object(stdClass)#223482 (1) {
    ["actor"]=>
    string(6) "Twitch"
  }
  [24]=>
  object(stdClass)#223483 (1) {
    ["actor"]=>
    string(7) "Wi-Flix"
  }
  [25]=>
  object(stdClass)#223484 (1) {
    ["actor"]=>
    string(15) "Wura TV Nigeria"
  }
  [26]=>
  object(stdClass)#223485 (1) {
    ["actor"]=>
    string(7) "YouTube"
  }
}
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Market report

Nigeria

OTT and Video

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Fixed Broadband and Voice Mobile OTT and Video Television

OTT and Video Nigeria market report

| Updated as of 2022 Q4

This report provides the most comprehensive data set in terms of market sizes, revenue development and relevant companies. Furthermore, we look into the future of the OTT & Video industry providing the latest trends and tangible subscribers & revenue forecasts.

In addition to detailed figures and graphs on the OTT & Video sector in Nigeria, it also features comparison with the top countries in English Speaking Africa.

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OTT and Video Nigeria report includes 3-year quarterly history and 5-year forecasts: SVOD, TVOD, Download-to-own (DTO), DVD, BluRay, Cinema box office

OTT and Video - Nigeria quantity

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SKU: 5db33a400a47 Category: Market Report Tag: updated as of 2022 Q3

The Nigerian video and OTT market, comprising digital video (TVOD, EST, and SVOD) presents growth potential but remains small in volume and value. Among the main obstacles to the take-off of the online video market are the lack of payment methods and the low level of broadband penetration, quality, and affordability. Revenues reached $48 million in 2021, and are expected to be multiplied by three by 2027. The market leaders are Showmax (MultiChoice), Netflix, EbonyLife ON and iROKOtv, the SVOD service of iROKO Partners, an online media distribution company focused on the Nigerian Entertainment Industry.

Data and analysis provided in the report include:

• Up to 5-year quarterly history
• Subscribers, revenues, sales, transactions
• SVOD, TVOD, Download-to-own (DTO)
• Physical video: DVD, BluRay
• Cinema box office
• Quarterly market shares history
• 5-year forecasts
• Geographical comparisons

Graphics and visualization tools enable us to grasp the market dynamics from first sight. Full data history and forecasts are summarized in downloadable tables, PDF or PPT.

Overview Quarterly data Forecasts Regional Export data

Overview video and pay TV

• Total SVOD subscribers
• Total SVOD revenues
• Physical video, Pay TV and Digital video history and 5-year forecasts

Overview SVOD

• SVOD and streaming service subscribers by platform
• SVOD and streaming service revenues by platform
• Subscribers market shares by platform
• Revenues market shares by platform
• ARPU ranking by platform
• SVOD subscribers by library content
• SVOD revenues by library content

SVOD history

• SVOD and streaming services subscribers market share
• SVOD and streaming services subscribers history from 2014 Q1
• SVOD and streaming services revenues history from 2014 Q1
• SVOD and streaming services ARPU history from 2014 Q1

Market shares

• Subscribers market share by service from 2014 Q1
• Revenues market share by service from 2014 Q1

All videos

• SVOD households penetration 5-year forecasts
• SVOD, TVOD and DTO/EST revenues 5-year forecasts
• TVOD and DTO/EST transactions 5-year forecasts

By video type

• Total physical video revenues 5-year forecasts
• Total pay digital video revenues 5-year forecasts

SVOD and pay TV distribution

• SVOD revenues 5-year forecasts
• Total direct pay TV revenues 5-year forecasts

Environmental

• Population 5-year forecasts
• Fixed wireline and wireless Internet population penetration
• Total mobile subscriptions penetration of population
• Number of households, average households size, GDP, GDP per capita, TV households,
• TV households penetration, Total mobile subscriptions penetration of population, Surface area

• SVOD platforms households penetration regional comparison by country
• SVOD platforms revenues ranking by country
• Regional TVOD, DTO/EST, Physical and SVOD spending per capita by country

• Export data by period
• Export data by operator
• Export forecasts

• 2CTV Nigeria
• Afrique Media
• AfroLand TV
• Amazon Prime Video
• ARISEPlay
• AVO TV
• Avvatta
• CNBC Africa
• DStv Nigeria
• EbonyLife ON
• Facebook Watch
• HiBand Nigeria
• iROKOtv
• Kwesé Iflix
• Netflix
• Nvivo TV
• Pipul TV
• Plex
• Showmax
• StarNews
• StarTimes ON Nigeria
• SuperTV Nigeria
• Trace Play
• Twitch
• Wi-Flix
• Wura TV Nigeria
• YouTube

Data sources and collection

99% of our statistics represent original content

All our statistics are carefully collected, analysed, checked by our experienced analysts and are not acquired from third parties.

The main data sources feeding into our statistics database are the regular financial communications of the players of the industry, the statistical offices (regulators, ministries) and a range of international institutions.

In addition, we regularly interview industry players to gather additional information and back up our estimation when public data are not available.

Data standardisation

For 15 years, data are collected and translated into a consistent market segmentation of the TV, Telecom & Entertainment industry in order to ensure meaningful and efficient comparability of market data and forecasts across all markets and countries.

All our data are computerised into the powerful BI platform TABLEAU generating the consistent and comparable KPIs and dashboards accessible by our clients to visualise, manipulate and download statistics.

AVOD ARPU	Average revenue per user (ARPU) generated on AVOD platforms. Calculated on a monthly basis.
AVOD monthly active users	Number of unique users who watched at least one time AVOD content in the last month. The figure also includes video subscribers when the service is a hybrid AVOD/SVOD platform, such as Hulu or Peacock.
AVOD monthly active users households penetration	AVOD monthly active users households penetration
AVOD revenues	Advertising revenues generated by an AVOD platform on a quarterly basis. Does not take into account subscription revenues for premium platforms such as Hulu or Dplay.
Download-to-own revenues	Revenues generated by digital video purchases. Also called download-to-own transactions or Electronic Sell Through (EST). Video downloaded for permanent use.
Download-to-own transactions	Number of digital video purchases, also called download-to-own transactions or Electronic Sell Through (EST). Video downloaded for permanent use.
SVOD and streaming service ARPU	Average monthly Revenue Per User of SVOD and streaming service platforms. ARPU is calculated using total revenues for the year divided by the average number of S-VOD and streaming subscribers in the country, divided by 12.
SVOD and streaming service ARPU forecasts	Average monthly Revenue Per User of SVOD and streaming service platforms. ARPU is calculated using total revenues for the year divided by the average number of S-VOD and streaming subscribers in the country, divided by 12. Yearly data with 5-year forecasts.
SVOD and streaming service revenues	Revenues generated by monthly subscription fees to S-VOD and streaming services.
SVOD and streaming service revenues forecasts	Revenues generated by monthly subscription fees to S-VOD and streaming services. Yearly data with 5-year forecasts.
SVOD and streaming service subscribers	Subscribers paying a monthly fee to access a streaming platform. Subscribers accessing the platform via partnerships with telecom operators and free trial users are included. Shared accounts are not included.
SVOD and streaming service subscribers forecasts	Subscribers paying a monthly fee to access a streaming platform. Subscribers accessing the platform via partnerships with telecom operators and free trial users are included. Shared accounts are not included. Yearly data with 5-year forecasts.
SVOD ARPU	Average monthly Revenue Per User of subscription based VOD platforms. ARPU is calculated using total revenues for the year divided by the average number of S-VOD subscribers in the country, divided by 12.
SVOD penetration of TV households	Share of TV households paying a fee to access a subscription based VOD platform (one or more).
SVOD revenues	Revenues generated by monthly subscription fees to subscription based VOD services.
SVOD subscribers	Subscribers paying a monthly fee to access a streaming platform. Subscribers accessing the platform via partnerships with telecom operators and free trial users are included. Shared accounts are not included.
Total pay digital video revenues	Addition of rental (T-VOD), download-to-own and S-VOD and streaming services revenues.
Total pay video revenues	Total revenue generated by purchase and rental of DVD/Blu-Ray and digital purchase and rental of video and subscription to S-VOD and streaming platforms.
TVOD revenues	Revenue generated by digital video rentals via VOD OTTs or pay TV platforms, also called transaction VOD (TVOD) and pay-per-view.
TVOD transactions	Number of digital video rentals via VOD OTTs or pay TV platforms, also called Transaction-VOD (TVOD) or pay-per-view.

OTT services Historical & Forecasts

AVOD ARPU (Quarterly) Average revenue per user (ARPU) generated on AVOD platforms. Calculated on a monthly basis. AVOD monthly active users (Quarterly) Number of unique users who watched at least one time AVOD content in the last month. The figure also includes video subscribers when the service is a hybrid AVOD/SVOD platform, such as Hulu or Peacock. AVOD revenues (Quarterly) Advertising revenues generated by an AVOD platform on a quarterly basis. Does not take into account subscription revenues for premium platforms such as Hulu or Dplay. SVOD and streaming service ARPU (Quarterly) Average monthly Revenue Per User of SVOD and streaming service platforms. ARPU is calculated using total revenues for the year divided by the average number of S-VOD and streaming subscribers in the country, divided by 12. SVOD and streaming service revenues (Quarterly) Revenues generated by monthly subscription fees to S-VOD and streaming services. SVOD and streaming service subscribers (Quarterly) Subscribers paying a monthly fee to access a streaming platform. Subscribers accessing the platform via partnerships with telecom operators and free trial users are included. Shared accounts are not included.

AVOD monthly active users households penetration AVOD monthly active users households penetration AVOD revenues Estimated advertising revenue generated yearly by all the platforms operating within the country. Does take into account the revenues from Youtube. Download-to-own revenues Revenues generated by digital video purchases. Also called download-to-own transactions or Electronic Sell Through (EST). Video downloaded for permanent use. Download-to-own transactions Number of digital video purchases, also called download-to-own transactions or Electronic Sell Through (EST). Video downloaded for permanent use. SVOD ARPU Average monthly Revenue Per User of subscription based VOD platforms. ARPU is calculated using total revenues for the year divided by the average number of S-VOD subscribers in the country, divided by 12. SVOD and streaming service ARPU forecasts Average monthly Revenue Per User of SVOD and streaming service platforms. ARPU is calculated using total revenues for the year divided by the average number of S-VOD and streaming subscribers in the country, divided by 12. Yearly data with 5-year forecasts. SVOD and streaming service revenues forecasts Revenues generated by monthly subscription fees to S-VOD and streaming services. Yearly data with 5-year forecasts. SVOD and streaming service subscribers forecasts Subscribers paying a monthly fee to access a streaming platform. Subscribers accessing the platform via partnerships with telecom operators and free trial users are included. Shared accounts are not included. Yearly data with 5-year forecasts. SVOD penetration of TV households Share of TV households paying a fee to access a subscription based VOD platform (one or more). SVOD revenues Revenues generated by monthly subscription fees to subscription based VOD services. SVOD subscribers Subscribers paying a monthly fee to access a streaming platform. Subscribers accessing the platform via partnerships with telecom operators and free trial users are included. Shared accounts are not included. TVOD revenues Revenue generated by digital video rentals via VOD OTTs or pay TV platforms, also called transaction VOD (TVOD) and pay-per-view. TVOD transactions Number of digital video rentals via VOD OTTs or pay TV platforms, also called Transaction-VOD (TVOD) or pay-per-view. Total digital video revenues Addition of rental (T-VOD), download-to-own and S-VOD and streaming services revenues. Total video revenues Total revenue generated by purchase and rental of DVD/Blu-Ray and digital purchase and rental of video and subscription to S-VOD and streaming platforms.

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