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  [0]=>
  object(stdClass)#220531 (1) {
    ["actor"]=>
    string(14) "Bauer Media UK"
  }
  [1]=>
  object(stdClass)#220522 (1) {
    ["actor"]=>
    string(4) "Bing"
  }
  [2]=>
  object(stdClass)#220517 (1) {
    ["actor"]=>
    string(15) "BlowUP Media UK"
  }
  [3]=>
  object(stdClass)#220523 (1) {
    ["actor"]=>
    string(9) "Channel 4"
  }
  [4]=>
  object(stdClass)#220534 (1) {
    ["actor"]=>
    string(16) "Clear Channel UK"
  }
  [5]=>
  object(stdClass)#220533 (1) {
    ["actor"]=>
    string(13) "Conde Nast UK"
  }
  [6]=>
  object(stdClass)#220516 (1) {
    ["actor"]=>
    string(19) "DC Thomson Media UK"
  }
  [7]=>
  object(stdClass)#220515 (1) {
    ["actor"]=>
    string(21) "Dennis Publishing Ltd"
  }
  [8]=>
  object(stdClass)#220514 (1) {
    ["actor"]=>
    string(21) "Discovery Networks UK"
  }
  [9]=>
  object(stdClass)#220513 (1) {
    ["actor"]=>
    string(18) "Disney Networks UK"
  }
  [10]=>
  object(stdClass)#220512 (1) {
    ["actor"]=>
    string(12) "DMG Media UK"
  }
  [11]=>
  object(stdClass)#220511 (1) {
    ["actor"]=>
    string(9) "ESI Media"
  }
  [12]=>
  object(stdClass)#220510 (1) {
    ["actor"]=>
    string(14) "eSubstance Ltd"
  }
  [13]=>
  object(stdClass)#220509 (1) {
    ["actor"]=>
    string(8) "Facebook"
  }
  [14]=>
  object(stdClass)#220508 (1) {
    ["actor"]=>
    string(14) "Fenman Limited"
  }
  [15]=>
  object(stdClass)#220507 (1) {
    ["actor"]=>
    string(17) "Future Publishing"
  }
  [16]=>
  object(stdClass)#220506 (1) {
    ["actor"]=>
    string(36) "Global media & Entertainment Limited"
  }
  [17]=>
  object(stdClass)#220505 (1) {
    ["actor"]=>
    string(23) "Global Outdoor Media UK"
  }
  [18]=>
  object(stdClass)#220504 (1) {
    ["actor"]=>
    string(6) "Google"
  }
  [19]=>
  object(stdClass)#220503 (1) {
    ["actor"]=>
    string(25) "Guardian News & Media Ltd"
  }
  [20]=>
  object(stdClass)#220502 (1) {
    ["actor"]=>
    string(9) "Hearst UK"
  }
  [21]=>
  object(stdClass)#220501 (1) {
    ["actor"]=>
    string(9) "HELLO Ltd"
  }
  [22]=>
  object(stdClass)#220500 (1) {
    ["actor"]=>
    string(34) "Independent Digital News and Media"
  }
  [23]=>
  object(stdClass)#220499 (1) {
    ["actor"]=>
    string(9) "Instagram"
  }
  [24]=>
  object(stdClass)#220498 (1) {
    ["actor"]=>
    string(18) "ITV UK Broadcaster"
  }
  [25]=>
  object(stdClass)#220497 (1) {
    ["actor"]=>
    string(11) "JCDecaux UK"
  }
  [26]=>
  object(stdClass)#220496 (1) {
    ["actor"]=>
    string(16) "John Brown Media"
  }
  [27]=>
  object(stdClass)#220495 (1) {
    ["actor"]=>
    string(9) "JPI Media"
  }
  [28]=>
  object(stdClass)#220494 (1) {
    ["actor"]=>
    string(17) "Key Publishing UK"
  }
  [29]=>
  object(stdClass)#220493 (1) {
    ["actor"]=>
    string(10) "Kmfm Group"
  }
  [30]=>
  object(stdClass)#220492 (1) {
    ["actor"]=>
    string(24) "Metropolis UK Publishing"
  }
  [31]=>
  object(stdClass)#220491 (1) {
    ["actor"]=>
    string(7) "MGN Ltd"
  }
  [32]=>
  object(stdClass)#220490 (1) {
    ["actor"]=>
    string(23) "Mortons Media Group Ltd"
  }
  [33]=>
  object(stdClass)#220489 (1) {
    ["actor"]=>
    string(17) "Narrative Capital"
  }
  [34]=>
  object(stdClass)#220488 (1) {
    ["actor"]=>
    string(18) "Newhall Publishing"
  }
  [35]=>
  object(stdClass)#220487 (1) {
    ["actor"]=>
    string(24) "News Group Newspapers UK"
  }
  [36]=>
  object(stdClass)#220486 (1) {
    ["actor"]=>
    string(16) "Ocean Outdoor UK"
  }
  [37]=>
  object(stdClass)#220485 (1) {
    ["actor"]=>
    string(9) "Pinterest"
  }
  [38]=>
  object(stdClass)#220484 (1) {
    ["actor"]=>
    string(6) "Reddit"
  }
  [39]=>
  object(stdClass)#220483 (1) {
    ["actor"]=>
    string(22) "Seven Publishing Group"
  }
  [40]=>
  object(stdClass)#220482 (1) {
    ["actor"]=>
    string(6) "Sky UK"
  }
  [41]=>
  object(stdClass)#220481 (1) {
    ["actor"]=>
    string(8) "Snapchat"
  }
  [42]=>
  object(stdClass)#220480 (1) {
    ["actor"]=>
    string(16) "Sony Pictures UK"
  }
  [43]=>
  object(stdClass)#220479 (1) {
    ["actor"]=>
    string(29) "Telegraph Media Group Limited"
  }
  [44]=>
  object(stdClass)#220478 (1) {
    ["actor"]=>
    string(24) "The Big Issue Publishing"
  }
  [45]=>
  object(stdClass)#220477 (1) {
    ["actor"]=>
    string(27) "The Financial Times Limited"
  }
  [46]=>
  object(stdClass)#220476 (1) {
    ["actor"]=>
    string(18) "The Irish News Ltd"
  }
  [47]=>
  object(stdClass)#220475 (1) {
    ["actor"]=>
    string(6) "TikTok"
  }
  [48]=>
  object(stdClass)#220474 (1) {
    ["actor"]=>
    string(24) "Time Out England Limited"
  }
  [49]=>
  object(stdClass)#220473 (1) {
    ["actor"]=>
    string(7) "Twitter"
  }
  [50]=>
  object(stdClass)#220472 (1) {
    ["actor"]=>
    string(7) "UKTV UK"
  }
  [51]=>
  object(stdClass)#220471 (1) {
    ["actor"]=>
    string(20) "Verizon Media (Oath)"
  }
  [52]=>
  object(stdClass)#220470 (1) {
    ["actor"]=>
    string(21) "ViacomCBS Networks UK"
  }
  [53]=>
  object(stdClass)#220469 (1) {
    ["actor"]=>
    string(6) "WeChat"
  }
  [54]=>
  object(stdClass)#220468 (1) {
    ["actor"]=>
    string(27) "William Reed Business Media"
  }
  [55]=>
  object(stdClass)#220467 (1) {
    ["actor"]=>
    string(7) "YouTube"
  }
}
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Market report

UK

Outdoor advertising

Market Reports in

Outdoor advertising UK market report

Name: Outdoor advertising - UK
SKU: 2634b19fb2a7
Price: 890 EUR
Availability: InStock

| Updated as of 2021 Q4

This report provides comprehensive data sets in terms of market structure, evolution of shares and revenues, main out-of-home (OOH) networks’ ownership and specificities in the OOH market. An in-depth analysis of the upcoming trends that will be shaping the industry is also included through 5-year forecasts.

In addition to detailed ﬁgures and graphs on the OOH sector, it also features comparison with the top countries in Europe.

Standard price: €890

Online (powered by our BI platform) to visualize and filter data through dashboards

Language: English

Extract any data

€890.00 for 1 year

Outdoor advertising UK report includes 7-year history: net advertising revenue per capita, market shares by OOH actor and advertising expenditures share by media

SKU: 2634b19fb2a7 Category: Market Report Tag: updated as of 2021 Q4

The UK's out-of-home (OOH) market, also known as outdoor media, is one of the top three European markets in value, with revenues amounting to more than ?1 billion before the pandemic. The market leader is JCDecaux, followed by Global, following the acquisition of Exterion at the end of 2018, and Clear Channel holds the third position. Digital out-of-home (DOOH) advertising revenues, comprising of digital billboards, signboards and small screens, have progressively been introduced in the country and the media has experienced significant growth in recent years. Digital revenues now represent around 57% of total OOH revenues in the UK.

Data and analysis provided in country reports include:

Share of advertising expenditures: OOH versus other media
Net income of major OOH players in each country (7-year historical data)
Country market 5-year forecasts(OOH & DOOH), taking into account the impact of COVID-19
Regional benchmarking: by country and by actor, per capita revenues
Tracking of industry consolidation

Graphics and visualization tools enable us to grasp the market dynamics from first sight. Full data history and forecasts are summarized in downloadable tables, PDF or PPT.

Total outdoor net advertising revenues
Outdoor net advertising revenue per capita
Outdoor revenues and market shares by network
Advertising expenditures share by media from 2013

Network analysis

Outdoor net advertising revenues market shares by network
Revenue history by actor from 2013

Group analysis

Outdoor net advertising revenues market shares by group
Revenue history by group from 2013

Total revenues history and 5-year forecasts
Split traditional v. digital revenues history and 5-year forecasts

Country ranking and regional comparison

Export by period
Export by operator
Export forecasts

Bauer Media UK
Bing
BlowUP Media UK
Channel 4
Clear Channel UK
Conde Nast UK
DC Thomson Media UK
Dennis Publishing Ltd
Discovery Networks UK
Disney Networks UK
DMG Media UK
ESI Media
eSubstance Ltd
Facebook
Fenman Limited
Future Publishing
Global media & Entertainment Limited
Global Outdoor Media UK
Google
Guardian News & Media Ltd
Hearst UK
HELLO Ltd
Independent Digital News and Media
Instagram
ITV UK Broadcaster
JCDecaux UK
John Brown Media
JPI Media
Key Publishing UK
Kmfm Group
Metropolis UK Publishing
MGN Ltd
Mortons Media Group Ltd
Narrative Capital
Newhall Publishing
News Group Newspapers UK
Ocean Outdoor UK
Pinterest
Reddit
Seven Publishing Group
Sky UK
Snapchat
Sony Pictures UK
Telegraph Media Group Limited
The Big Issue Publishing
The Financial Times Limited
The Irish News Ltd
TikTok
Time Out England Limited
Twitter
UKTV UK
Verizon Media (Oath)
ViacomCBS Networks UK
WeChat
William Reed Business Media
YouTube

Data sources and collection

99% of our statistics represent original content

All our statistics are carefully collected, analysed, checked by our experienced analysts and are not acquired from third parties.

The main data sources feeding into our statistics database are the regular financial communications of the players of the industry, the statistical offices (regulators, ministries) and a range of international institutions.

In addition, we regularly interview industry players to gather additional information and back up our estimation when public data are not available.

Data standardisation

For 15 years, data are collected and translated into a consistent market segmentation of the TV, Telecom & Entertainment industry in order to ensure meaningful and efficient comparability of market data and forecasts across all markets and countries.

All our data are computerised into the powerful BI platform TABLEAU generating the consistent and comparable KPIs and dashboards accessible by our clients to visualise, manipulate and download statistics.

Cinema advertising expenditures	Cinema gross advertising expenditures
Newspapers and magazines advertising revenues	Total advertising revenues generated by newspapers and magazines in a country, for the year under review.
Newspapers and magazines circulation revenues	Total circulation revenues generated by newspapers and magazines in a country, for the year under review.
Newspapers and magazines digital advertising revenues	Total digital advertising revenues generated by newspapers and magazines for the year under review. Revenues mainly come from related web properties.
Newspapers and magazines digital circulation revenues	Total digital circulation revenues generated by newspapers and magazines in a country for the year under review.
Newspapers and magazines digital revenues	Total digital revenues generated by newspapers and magazines, for the year under review.
Newspapers and magazines market share	Actor's market share of newspapers and magazines revenues in the country.
Newspapers and magazines print advertising revenues	Total traditional printed advertising revenues generated by newspapers and magazines in a country, for the year under review.
Newspapers and magazines print circulation revenues	Total traditional printed circulation revenues generated by newspapers and magazines for the year under review.
Newspapers and magazines print revenues	Total print revenues generated by newspapers and magazines, for the year under review.
Online advertising expenditures	Gross advertising expenditures on online media
Outdoor advertising expenditures	Outdoor gross advertising expenditures.
Outdoor advertising market share	Actor's market share of total outdoor revenues in the country.
Outdoor digital advertising revenues	Total digital revenues generated through outdoor (or Digital Out-of-home (DOOH)) advertising in a country for the year under review.
Outdoor net advertising revenues	Outdoor advertising, or Out-of-home (OOH) media advertising includes both digital out-of-home (DOOH) advertising revenues and traditional OOH media, such as static billboards, street furniture and posters displayed in outdoor locations.
Outdoor networks ranking	Country ranking of outdoor companies by their total revenues generated during the period.
Outdoor traditional advertising revenues	Total traditional, or non digital, revenues generated through Out-of-home (OOH) advertising in a country for the year under review. It comprises mainly of static billboards, street furniture and posters displayed in outdoor locations.
Print media advertising expenditures	Gross advertising expenditures on publishing (newspapers, magazines...)
Radio advertising expenditures	Gross advertising expenditures on radio.
Radio digital advertising revenues	Total digital advertising revenues generated by radio broadcasters in a country for the year under review. The figures include instream audio revenues as well as revenues from digital radio web properties.
Radio net advertising revenues	Total advertising revenues generated by the radio broadcaster for the year under review.
Radio traditional advertising revenues	Total traditional, or non digital, advertising revenues generated by radio broadcasters in a country for the year under review.
Search engines market share	Actor's market share of total search engines revenues in the country.
Search engines revenues	Revenues generated by searches engines.
Share of newspapers and magazines digital advertising revenues	Share of digital advertising revenues generated by newspapers and magazines for the year under review.
Share of newspapers and magazines digital circulation revenues	Share digital subscription revenues generated by newspapers and magazines for the year under review.
Share of newspapers and magazines print advertising revenues	Share of traditional printed advertising revenues generated by newspapers and magazines for the year under review.
Share of newspapers and magazines print circulation revenues	Share of traditional printed circulation revenues generated by newspapers and magazines for the year under review.
Social media ARPU	The Average monthly Revenue Per User is calculated using total country revenues of the internet platform for the year divided by the average number of active users in the country, divided by 12.
Social media market share	Actor's market share of total social media revenues in the country.
Social media monthly active users	Number of Monthly Active Users (MAUs) to the social network under review.
Social media revenues	Total revenues earned by social media platforms, including advertising and subscriptions.
Television advertising expenditures	Gross advertising expenditures on television (free-to-air & pay-TV)
Total advertising expenditures	Total gross advertising expenditures on all media: cinema, online, outdoor, publishing, radio and television.
Total net TV advertising revenues	Total net advertising income of free-to-air and pay TV networks.
Total Newspapers and magazines revenues	Total revenues generated by newspapers and magazines in a country, including revenues from print and digital circulation and advertising.
TV Magazines Total Circulation	Total distribution of TV magazines

Country reports are updated quarterly at reduced pricing. Learn more

Volume discount also available. See discount table

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Detailed quarterly and annual data sets related to the market structure, leading companies and trends observed in the country. The future of the industry is also analyzed based on tangible forecasts completed by detailed figures, graphs and featured comparisons with the top countries.

Updated as of 2021 Q4

Explore our market report categories

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OTT and Video

Fixed Broadband and Voice

Mobile

Radio

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