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Market Intelligence Service
Part of the Audio market intelligence area, the Music intelligence service covers a wide range of key indicators in the music industry. A solid analysis helps to understand the music market structure through the tracking of detailed traditional and digital music subscribers and revenues as well as the market structure evolutions. These datasets are completed by complementary forecasts that allow grasping the dynamics that will be shaping music markets in the coming years.
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The US music streaming market is booming, dominated by a few undisputed platforms
The US music streaming market has been facing a tremendous growth since 2015, both in terms of usage and revenues. From a relatively small $2 billion market value five years ago – mainly dominated by Spotify and Pandora at that time – the US music industry has almost quintupled to...
Apple Music to promote African artists globally with new "Africa Rising" program
The global music industry has long neglected the African continent, but "the times they are a-changin'". Apple's music streaming service intends to be a part of this change: every two months, Apple Music's editorial team will select an African artist who will benefit from the service's tremendous promotionnal might globally. The...