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Online media and advertising
Market Intelligence Service
The Online, Media and Advertising market intelligence service covers an extensive area including advertising expenditures as well as net advertising revenues captured across all media, including radio, television, newspapers and magazines, online and cinema. Additional indicators allow going to the depth of advertisement challenges through strong analyses of online sectors such as social media, search engines and advanced advertising. With detailed figures by actor, 5-year projections and comparisons between countries, the Online media and advertising module reflects the precise and comprehensive state of the industry.
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OTT and video
The US music streaming market is booming, dominated by a few undisputed platforms
The US music streaming market has been facing a tremendous growth since 2015, both in terms of usage and revenues. From a relatively small $2 billion market value five years ago – mainly dominated by Spotify and Pandora at that time – the US music industry has almost quintupled to...
Pay TV operators are targeting new revenue streams by developing addressable TV advertising markets
During the latest Nextv Series Europe event, Dataxis hosted a panel discussion on pay TV addressable advertising opportunities to enable experts to discuss operators’ strategies and challenges when developing their business capabilities on advertising markets. Offering addressable advertising enables operators to generate incremental revenues from advertising in a context where TV...