The characteristics of addressable TV advertising offers can be consulted by now through the recently launched module dedicated to their tracking. The presentation of solutions include the list of actors, details on partnerships (launch date, ad sales house, addressability type) and on solutions (display ads, banners, Linear dynamic ad insertion, Video ads on catch-up). The potential reach of each deployment completes these datasets.
Addressable TV advertising offers – Data by country and actor
The Western European market is experiencing a saturation of VOD offerings caused by the launch of a growing number of platforms. The growth of traditional players is slowing down and the launch of new platforms needs to be carefully planned to attract users. OTT services need to intensify their efforts... Read more
European cinema admissions went back to growth in 2021 with an estimated 40% increase and 580 million tickets sold, generating a €3.6 billion ($4.3 billion) box office. However, those figures remain well below the 2019 €8.3 billion ($9.3 billion) box office. A first reaction would be to blame the pandemic. After... Read more