Addressable TV

The characteristics of addressable TV advertising offers can be consulted by now through the recently launched module dedicated to their tracking. The presentation of solutions include the list of actors, details on partnerships (launch date, ad sales house, addressability type) and on solutions (display ads, banners, Linear dynamic ad insertion, Video ads on catch-up). The potential reach of each deployment completes these datasets.

Addressable TV advertising offers – Data by country and actor

  • Actors with addressable pay TV advertising solutions
  • Characteristics of partnerships: launch date, ad sales house, addressability type (HbbTV, IPTV, cable…), operators’ addressable park, status
  • Characteristics of solutions deployed: Display ads, Banners, Linear dynamic ad insertion, Video ads on catch-up
  • Potential reach by solution
  • Yearly history from 2014

Regions covered: Europe
Data updated: Yearly
Expected publication date: May-2022

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