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Competition investigations procedures opened on CEE broadcasters

Two East-European countries have recently announced investigations into commercial practices of some major broadcasters.

In Hungary, competition authority GVH is looking into unfair business practices in the affiliate fees billed by the top networks to telecommunication operators, at a time where these are heavily impacted by the covid crisis which put all infrastructure works to a halt. On the other hand, the Bulgarian CPC investigates allegation of unfair competition and illegal advertising by top broadcaster bTV. The accusation comes from rival network Nova, whose owner is said to be close to the ruling political party, and involves a deal with a national lottery.

These two cases, on concerning affiliate fees and the other advertising revenues, come in a context where both revenue sources are decreasing, albeit not in the same way: the advertising market is barely recovering from the corona-caused shutdowns, while the halt of sport events and impact on employment lead to a slight decrease in premium packages penetration.

On a macro level, both KPIs are not expected to recover at the same rate, with TV advertising suffering from a slower economy and an accelerating shift to online.

Quentin Stalivieri

Market Analyst

Dataxis


June 23, 2020

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Quentin Stalivieri

Market Analyst

Dataxis


June 23, 2020

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