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Q2 2020 pay TV markets in the Nordics are experiencing significant changes

All the main telco operators in the Nordics have issued their quarterly results for Q2 2020 over the last few weeks. Many noticeable changes have occured on those markets recently.

For a start, the two historical satellite operators in the region, Telenor and Nordic Entertainment, have merged their direct-to-home satellite pay TV and IPTV segments into a new joint venture called Allente. Both operators have seen their DTH subscribers plummet over the past decade as interactive and online pay TV services are taking over the market. This new alliance aims at adjusting the operators’ pay TV offers to a fast changing market. NENT’s OTT service Viaplay will be available to all of Telenor’s current pay TV subscribers, expanding the former’s audience significantly while diversifying the latter’s content catalogue.

Meanwhile, Danish cable operators and internet service providers Stofa, Eniig Fiber and Waoo! merged into Norlys, which thus became the second biggest pay TV operator in Denmark with an estimated 250,000 subscribers for both digital cable TV and IPTV services.

On the other hand, COVID-19’s impact has been significant for Nordic pay TV markets with an estimated 10.5% drop of subscription revenues between the second half of 2019 and the first half of 2020. Most pay TV operators had to cut their subscription prices to reflect the sudden lack of content, especially for premium sports dedicated offers. At the same time, advertising revenues dropped as advertisers have been threatened by a worldwide economic slowdown in the aftermath of the pandemic. Average pay TV revenue per user in the region fell from $27.3 to $23.5 between Q2 2019 and Q2 2020.

Ophélie Boucaud

Market Analyst

Dataxis


September 22, 2020

  • Up to 3-year Quarterly history
  • Subscribers, revenues, ARPU
  • Market shares by activity
  • 5-year forecasts
  • Competitors
  • Country or regional comparison

Ophélie Boucaud

Market Analyst

Dataxis


September 22, 2020

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