DouYin, TVer, Naver Now: what do the most popular Asian homegrown AVOD platforms teach us about their domestic markets?

On March 4th, TVing, the second largest streaming service in South Korea, rolled out a paid ad-supported plan, thus mimicking market leader Netflix. This move seems to pave the way forward, as in the five East Asian countries (China, Hong-Kong, Japan, South Korea, Taiwan), SVOD has passed its peak development phase, and now grows at a much slower pace, even stagnating in China. Against this backdrop, AVOD gains relevance in the eyes of streaming players with hybrid offers. For some of them, their free offer used to be solely an entry point for their paid subscription plan, but is now becoming a pivotal point of their strategy. For other types of companies (social media, hardware manufacturers, broadcasters) AVOD consumption has represented a great opportunity to add new revenue streams. With Q1 2024 data now being released by Dataxis, what can the current state of the market tell us abo

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