What happened in streaming in Q1 2025? We're excited to launch our new Streaming quaterly news, crafted by our team of analysts. Released quarterly after data publications, it will bring together key trends and insights shaping market dynamics in each region. > EUROPE Launches Paramount+ Expands Ad-Tiers: Now live in UK & Ireland, with DACH region launched in Q2 2025. Prime Video exclusively bundled with retail in Ireland. BBC Studios Enters Netherlands, a new B2B streaming service, in partnership with KPN (Q2 2025). Milestones Ad-tiers now make up 1 in 3 subscriptions in Western Europe. Disney + faces First subscriber loss in Europe since launch (-0.2% QtoQ). Announcements Voyo and O2 TV merged to form Oneplay in March 2025. Voyo is increasing prices in key markets, which includes a +€2 hike in Slovakia and +40 CZK for Oneplay in Czechia. Max introduced ad-supported tiers in Iberia in Q2 2025. Following increases in Spain and Italy (+€1.5 to €6.99 in Q4 2024), Netflix's ad-supported tier price in France rose by +€2 to €7.99 in Q2 2025. Shutdowns Discovery+ is now phased out to Max in the Netherlands and Spain. In the UK & Ireland, Max will add advertising to all tiers, with the full transition from Discovery+ to Max expected early 2026. Digita ceased its pay DTT services in Finland in May 2025. Magyar Telekom has shut down its pay DTH service, which served 73,000 subscribers at the end of 2023. > ASIA-PACIFIC Milestones AbemaTV ranks as the #5 largest AVOD platform in Japan, surpassing TikTok. TVer, Japanese aggregator reached 40 million Monthly Active Users. XIAOMI launched its proprietary FAST service, Xiaomi TV+, in South Korea. Mergers & Acquisitions Baidu buys live streaming platform JOYY. Consolidation process of the Chinese live streaming landscape as talks between Douyu and Tencent-owned Huya are still under way. Announcements Regional Streaming Developments In Australia & New Zealand, ESPN is now available through Disney+ at no additional cost (though Disney+ itself increased its prices). Max was launched in Australia on March 31st. In Australia, Binge now offers live sports through the integration of Kayo Sports channels. Launched in mid-February, JioHotstar had already reached 100 million subscribers by the end of Q1 2025. > NORTH AMERICA Launches CNBC launched its own standalone streaming service during the quarter. YouTube introduced its more affordable Premium Lite plan in the US, priced at $7.99 per month. Announcements Fox will launch Fox One, its standalone streaming platform during Q3 2025. ESPN is set to launch its streaming platform in early fall 2025 at a monthly price of $29.99. Milestones Disney+: Around 38% of Disney+ subscribers in the US are now on ad-supported tiers. Tubi: Expected to reach $1 billion in advertising...
