With the overwhelming amount of subscription services, and now with the impending avalanche of AVOD services, content fragmentation is rapidly creating a new problem in the industry: streamer burnout. The pay TV operator’s current role as the content aggregator is no longer enough for customers. So what can operators do to resolve the fragmented environment and revive fatigued subscribers, and how can they benefit from it?
During this webinar with Mirada’s CEO, José Luis Vázquez, you’ll learn about:
- The origins of the upcoming AVoD influx
- Subscriber fatigue: causes and cures
- Filling the leanback experience gap
- The Bundle 2.0 and creating a universal experience