Webinar

Bringing personalized campaigns on TV screens: opportunities for addressable TV and CTV advertising in Asia

Wednesday, October 11, 2023
13:00 SGT / 07:00 CET
English
45 minutes

Discussion Topics

Market overview: what is the potential for addressable ads in APAC TV and OTT markets?

  • Addressable TV ads on Pay TV platforms
  • Technical requirements and challenges
  • Opportunities of CTV advertising inventories
  • Revenue sharing between ad sales houses and tech partners
  • Feedback from the first launches in Asia
  • Ad targeting & metadata: how to build personalized campaigns?

Speakers

Kenny Ong

Director

Astro Media Solutions

David Sky

Digital Ad Solutions Director

True Digital Group

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