Bringing personalized campaigns on TV screens: opportunities for addressable TV and CTV advertising in Asia

As Spain and France are nearly reaching the completion of their fiber rollout, other Western European markets that were traditionally relying more on HFC networks are trying to catch up. While the past few years were defined by the multiplication of newly launched fiber networks across the UK, Germany and ...

With the completion of the broadband migration toward fiber in a growing number of countries in Asia Pacific, it was time to provide a general overview of the latest deployments and their consequences in the different broadband landscapes. Some national strategies are leading to significant changes in the competitive market, ...