Latin America: how to keep growing in SVOD after reaching 100 million accounts?
The SVOD market in Latam is dominated by international groups: the top 5 accounts for 88% of the accounts. Netflix is the leader in the region but has been losing market share in the last three years. During 2022 it defined some strategies to improve its competitiveness at a global level: a tier Ad and a penalty for sharing accounts. Freemium plans are not going as fast in Latam, but charging extra users seems to have had good results in the second quarter. The other main competitors are not growing as fast either. Can Netflix’s formula work for the others?
- Analysis of the strategies of the main SVoD groups in Latam.
- Is SVOD ARPU out of range in Latam?
- Is the SVOD market saturated and can AVOD / FAST seize the opportunity?
Senior Market Analyst
OTT players in MENA take the FAST path
Early November, evision, the media and entertainment arm of e&, announced the launch of Starz On, an OTT platform offering access to 50 FAST and Linear channels as well as thousands of hours of free content. In the intricate landscape of the Middle East and North Africa (MENA), the development...
Southeast Asia: the privileged gateway for Korean, Chinese and Japanese content
If a viewer tries to find a global weekly top 10 on Netflix which does not feature any South Korean movie, TV series or TV show, it will have to jump 6 months ago. At the time of writing, there has constantly been at least one piece of South Korean...