Ad & Content: OTT's survival strategies
With the multiplication of global and local OTT platforms, competition is increasing drastically. Since the beginning of the year, platforms have had to adjust to major obstacles including the slowdown in subscribers’ counts and rising financial constraints. Players like Netflix, Amazon Prime Video, Disney+ are now facing two challenges:
1- Maintaining their subscriber base and limiting churn amid rising competition
2- Rationalising investments and exploring new revenue streams
In addition to password-sharing crackdown, we can narrow down the strategies put in place to:
- Providing ad-based options to end users
- Extending distribution deals with telecom operators
- Focusing on more reasonable but relevant content investments
With our expertise and with the support of our brand-new market research offers, Dataxis will go in depth of these strategies and the implication on the content choices made by streamers, with the objective to present a comprehensive state of the market and understand the actions implemented by OTTs to survive in this environment.
Business Development Executive EMEA
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