Webinar
Ad & Content: OTT's survival strategies
Discussion Topics
With the multiplication of global and local OTT platforms, competition is increasing drastically. Since the beginning of the year, platforms have had to adjust to major obstacles including the slowdown in subscribers’ counts and rising financial constraints. Players like Netflix, Amazon Prime Video, Disney+ are now facing two challenges:
1- Maintaining their subscriber base and limiting churn amid rising competition
2- Rationalising investments and exploring new revenue streams
In addition to password-sharing crackdown, we can narrow down the strategies put in place to:
- Providing ad-based options to end users
- Extending distribution deals with telecom operators
- Focusing on more reasonable but relevant content investments
With our expertise and with the support of our brand-new market research offers, Dataxis will go in depth of these strategies and the implication on the content choices made by streamers, with the objective to present a comprehensive state of the market and understand the actions implemented by OTTs to survive in this environment.
Speakers
Matthieu Danicourt
Business Development Executive EMEA
Dataxis
Related Market Reports
Market Report
Dataxis market reports provide the most comprehensive data set in terms of market sizes, revenue development and relevant companies within a total of more than 150 countries. We look into the future of TV, Telecom, Media and Digital industries providing the latest trends and tangible subscribers & revenue forecasts. In addition to detailed figures and graphs, it also features geographical comparison and competitive bench marking.
