Navigating the evolving OTT landscape in MENA: what conclusions can be drawn crossing Dataxis 2023 survey and industry insights?
At the end of 2023, MBC’s IPO unfolded against the backdrop of a highly dynamic entertainment market in the MENA region. Despite the prevailing dominance of pay OTT, the development of FAST and AVOD platforms reflects a strategic response to the complex tapestry of consumer behaviour and to the diverse socio-economic dynamics in the Middle East. Considering the distinctive cultural landscape and economic complexities inherent to each country in the MENA region, the question arises: Is one model more suitable than another? This webinar aims to scrutinize consumer habits revealed in the Consumer MENA survey (Dataxis’ survey on video consumption habits in MENA), and leveraging insights from the latest market trends to provide informed forecasts for the future growth of the market.
- M&A & IPO: a more than dynamic market
- Overview of the consumer MENA survey results (Dataxis’ survey on video consumption habits in MENA)
- Analysis of AVOD and FAST growth
- What are the outlooks for the next 5 years?
Streaming in 2024: Ad-funded, Automated and Green?
Projected to grow by EUR 19 billion in 2024 to reach EUR 164 billion, the streaming landscape remains vibrant and dynamic. With the diversification of business models and personalised options, viewers enjoy an unprecedented array of content access choices. However, the plethora of options poses a challenge to stand out,...
Latin America's love affair with Turkish Dramas on screen
In 2024, Turkish dramas will mark a significant milestone of ten years in Latin America. The breakthrough came in 2014 with the launch of 1001 Nights (Las mil y una noches) on the Free-to-Air network Mega in Chile, which sparked a ratings revolution and reshaped daily schedules for local viewers...