Webinar

Western Europe - OTT overview: what is the next step?

Thursday, January 25, 2024
14:00 CET
English
20 mins

Discussion Topics

Viaplay’s recent challenges highlight shifts in the Western European SVOD market. Analyzing their international struggles, strategic measures, and new global strategy, we explore trends shaping the future European OTT landscape. We then delve into the broader European SVOD scene, emphasizing Netflix’s dominance and the rise of competitors like Amazon Prime Video, Viaplay, Disney+, and local players. Discover how Netflix’s Advertising tier fuels growth amid a slowdown in overall SVOD expansion. Our third segment explores Advertising-supported tiers, showcasing Netflix’s successful rebound and previewing plans from Disney, Amazon, and Warner.

Discussion Topics:

  • State of the European OTT landscape
  • Is Netflix’ hegemony being challenged?
  • Future launches of advertising-tiers
  • Viaplay’s international backlash: the reasons behind it

Speakers

Victor Galland

Market Analyst

Dataxis

Ophélie Boucaud

Senior Market Analyst

Dataxis

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