Webinar In-Car Entertainment: Market Opportunity, OEM Strategies & User Demand

Discussion Topics

📅April 30th, 2026
⏲️ 4:00 PM CET
🌐 Language: English | ⏳ Duration: 30 min

Home to many recent innovations in content access, the car could become the next major digital platform and a new battleground for content, connectivity, and control. 

However, many challenges remain before in-car entertainment can truly take off. Integrating content requires stronger investment from OEMs to offer curated apps, editorial layers, and recommendations; efforts that have so far been limited. This occurs within highly complex automotive technology stacks, which vary by brand, model, production year, and screen size. As a result, content providers must invest significant effort to develop automotive-native applications tailored to the specific constraints of in-car usage.
Through this presentation, we will analyse the real opportunity created by this evolution: how many vehicles are truly “addressable” with advanced digital services, how strategies diverge by car brand, and how video and audio services have started to reshape the in-car experience.

Backed by exclusive Dataxis research from Q1 2026, the analysis will go beyond traditional market sizing to also decode user preferences and demand dynamics, focusing particularly on what users actually use, value, and what they’re willing to pay for. 

🔑 Key Discussion Topics:

• The real scale of the opportunity: service types, addressable market, and deployment across European brands
• Connectivity trends: rollout, evolution, and brand-specific strategies
• The in-car app economy: which video and audio services make it into dashboards, how ecosystems are curated, and where monetization happens
• What users truly want: from passive listening to premium video, usage and willingness to pay, with deep segmentation by age, usage, and vehicle profile