Webinar

OTT Commercial TV Broadcast Strategy – Getting the most advertising revenue out of all platforms

Wednesday, March 23, 2022
5:00 PM GMT+8 ( Singapore Time) / 9:00 GMT
English
1 hour

Sponsored by:

Discussion Topics

Advertising revenue in television traditionally came from a 30 second spot on a live broadcast and while these spots still generate large revenues, the opportunities in the online space are increasingly more attractive as online video viewership growth continues to grow and online addressable advertising capabilities continue to improve.  Addressable advertising is highly measurable within both the Video On Demand and Live Environments and it can be offered to advertisers at a price that aligns to their digital budgets. It is important that content broadcasters have a clear OTT commercial strategy to ensure technology supports the strategy and it yields the best results for advertisers (and themselves).

The webinar will revolve around the following themes:

  • Advertising market outlook and forecasts
  • Broadcasters’ migration to D2C models
  • Innovation in advertising: addressable and interactive ad models
  • Focus on India, Thailand, Vietnam, Saudi Arabia, UAE

Speakers

Mark Prior

Product Manager of Dynamic Ad Insertion

Irdeto

Prasad Sanagavarapu

Chief Business Officer

Invidi

Fahmeeda Cassim Surtee

CEO

DStv Media Sales

Latest Research

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