Connected TVs are disrupting the traditional use of TV sets and offering unique opportunities for advertisers to better target their audience and for publishers to increase their revenues. CTV advertising is ...
The Arab MENA TV and video market have shown significant transformations over the last few years. The footprint of traditional pay TV accesses has stabilized while video streaming is skyrocketing ...
Fiber is seen as the best way to reach to the highest connectivity but some other technologies must be considered too. Fixed Wireless 5G in the USA is a real ...
The content distribution market has never been as rich as it is today. The multiplication of players, the diversification of offers and above all the new technologies available to consume video ...
Our Voice of the Customer research has confirmed what TV operators want for their next-generation video delivery services. The fact remains that more time is spent viewing video on the ...
FAST is becoming increasingly core into distributors’ and content owners’ strategies, as a way to better promote old catalogs, to rebundle existing content offers, and to provide an appealing alternative ...
More and more sports clubs and leagues are looking towards digitization of their content to reach a greater audience, better engage with fans by delivering compelling non-live content, and ultimately ...
Addressable TV is becoming a topic more and more important for Broadcasters. The revenues that they are generating through advertising have been flat for the past years, due notably to ...
Advertising revenue in television traditionally came from a 30 second spot on a live broadcast and while these spots still generate large revenues, the opportunities in the online space are ...
Until now it seemed impossible, but CreNova Systems has developed the technology to transform Android devices (STBs and TV sets) into hybrids with a simple dongle, and thus also receive ...