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OTT combined monetization models: subscription and advertising

Tuesday, August 11, 2020
Time: 1.00PM ART / 4.00PM GMT
Duration: 1 hour
Language: Spanish
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Discussion Topics

Overview

FTA broadcasters are rolling out multiple new strategies on OTT to monetize their content, which has historically been the most attractive to Latin American audiences. First, they have started with AVOD (advertising), copying the traditional FTA model. Later, some have tried SVOD by adding premium content or valuing the catch up and VOD library. However, hybrid models are advancing in Americas. Both in a “freemium” variant that allows the flow of audience towards the subscription, as well as the possibility of having combined models: AVOD for the most popular content, premium SVOD without ads and discounted SVOD with advertising included. Will they be viable in Latin America?

Main topics:

  • Premium subscription strategies without ads
  • SVOD models without ads for FTA broadcasters
  • Content strategy & audience growth
  • Retention and multi-platform delivery
  • Freemium ad supported models
  • Advertising solution for SVOD
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Sponsored by :

Speakers

Adrian Garelik - CEO - Flixxo

Cristián Andrés Hernández Rodríguez - Gerente de Medios Digitales - Canal 13

Carlos de Aguinaga - Product Manager - Brightcove

Jose Fernando Hernandez Garcia - Gerente Digital - America Perú


Moderated By

Maria Lucia Hernandez Frieri - Directora de Ventas Internacionales - RCN TELEVISIÓN

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