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The new ad-supported linear and VOD OTT business

Thursday, September 03, 2020
Time: 1.00 PM Argentina Time (ART)/ 4.00 PM GMT
Duration: 1 hour
Language: Spanish

Discussion Topics

Overview: 

The migration to OTT of Pay TV operators and TV networks brings the opportunity of additional monetization to traditional broadcast advertising through the programmatic sale of linear OTT advertising. Is it possible to mix both models? How can pay TV operators and TV networks partner to take advantage of new ad insertion and targeted advertising technologies?

Main Topics:

  •   Best strategies on programmatic for Pay TV operators and TV networks
  • How to expand the broadcast advertising business to OTT
  • Integrating Dynamic ad insertion.
  • Ad supported stand-alone OTT business

Sponsored by :

Speakers

Gustavo Marra - VP Business Development and Strategy - SEACHANGE

Eduardo Peniche - Sales Director - Dish Mexico

Pablo Greco - Ad Sales Director - Turner Chile

Luis Manuel Torres - Jefe de Video – Pay TV y OTT - Movistar Perú

Jonatan Fasano - Gerente Comercial Digital - Grupo America

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