The migration to OTT of Pay TV operators and TV networks brings the opportunity of additional monetization to traditional broadcast advertising through the programmatic sale of linear OTT advertising. Is it possible to mix both models? How can pay TV operators and TV networks partner to take advantage of new ad insertion and targeted advertising technologies?
Gustavo Marra - VP Business Development and Strategy - SEACHANGE
Eduardo Peniche - Sales Director - Dish Mexico
Pablo Greco - Ad Sales Director - Turner Chile
Luis Manuel Torres - Jefe de Video – Pay TV y OTT - Movistar Perú
Jonatan Fasano - Gerente Comercial Digital - Grupo America