White paper · 2025

Gravity shift

White paper · 2025

Subscribers, bundles, and the acquisition black hole

Subscriber acquisition is broken – and top streaming leaders know it. With CACs spiralling and direct channels drying up, smart brands are shifting orbit. Gravity Shift is your insider guide to this new era: where Super Bundling, indirect distribution, and ecosystem partnerships power subscriber growth. Featuring insights from 200+ decision-makers across entertainment, gaming, wellness, and fintech, this report reveals how global players like Netflix, Prime Video, and YouTube are escaping the DTC black hole. 

Download now — and unlock your growth beyond direct.

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