Whitepapers

Optimizing the OTT Customer Journey

Oct 2020
Sponsored by:

OTT apps aren’t set it and forget it. With increased competition and churn among streaming video services reaching an all-time high, OTT service providers need to proactively guide users through each lifecycle phase and optimize the experience they deliver to their customers.

This e-book goes in depth on how OTT service providers can increase short- and long-term awareness, inbound traffic, conversions, churn reduction, customer lifetime value and more.

Download today and learn:
  • Why media companies need to start thinking like software companies
  • Why engagement and retention should be your biggest priorities
  • Nine OTT engagement & retention KPIs you should be tracking
  • How the OTT marketing funnel works
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