OTT apps aren’t set it and forget it. With increased competition and churn among streaming video services reaching an all-time high, OTT service providers need to proactively guide users through each lifecycle phase and optimize the experience they deliver to their customers.
This e-book goes in depth on how OTT service providers can increase short- and long-term awareness, inbound traffic, conversions, churn reduction, customer lifetime value and more.Download today and learn:
- Why media companies need to start thinking like software companies
- Why engagement and retention should be your biggest priorities
- Nine OTT engagement & retention KPIs you should be tracking
- How the OTT marketing funnel works