What have we learned from the TVOS space in 2024?

Discussion Topics

Over the last few years, CTV has become the most popular way for consumers to access content. As advertising dollars have followed the eyeballs, many companies are trying to take a piece of the pie: TV manufacturers, big tech players, and white-label providers. These companies, existing ones or newcomers, are all eyeing the same objective: controlling the operating system inside the TV set, to secure the ownership of advertising and data interfaces. If it seems that the time for market consolidation has not come yet, did 2024 get us any closer to identifying leaders and outliers in the highly competitive TVOS space?

– Who are the fastest-growing players in the TVOS game?
– The expansion of Roku outside North America
– Distribution of OTT apps through CTV operating systems