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Hacia los 193 millones de Smart TVs: El mapa de la televisión conectada en América Latina
El Mundial impulsará la venta de televisores en América Latina. Según estimaciones de Dataxis, en 2026 se venderán 38,9 millones de Smart TVs, alcanzando un parque instalado de 193 millones de unidades, de las cuales el 83.5% estará efectivamente conectado. A través de este universo, el negocio de la publicidad en Connected TV (CTV) cobra fuerza, proyectando ingresos de USD...
Heading Toward 193 Million Smart TVs: Mapping Connected TV in Latin America
The World Cup is set to drive television sales across Latin America. According to Dataxis estimates, 38.9 million smart TVs will be sold in 2026, bringing the installed base to 193 million units—83.5% of which will be actively connected. Within this ecosystem, the Connected TV (CTV) advertising business is gaining significant momentum, with projected revenues of USD 450 million by...
Netflix on a path towards revenue optimization?
At the end of March 2026, Netflix announced a $3 increase for its standard ad-free plan in the US, bringing it to $19.99 per month. Almost crossing the $20 threshold is strategic, reflecting how the streaming model has evolved. Are these price increases justified by costs, or are OTT platforms optimizing their monetization models? Asked in their latest earnings call...
In a fragmented sports landscape, Apple is taking a different turn with F1
Over the last few years, Formula 1 has become one of the clearest examples of how a global sports property, in its perpetual arbitration between rights value and exposure, can strategically distribute its media rights across pay TV, free-to-air, and streaming platforms. The latest example is the choice of Apple TV as the new exclusive home of Formula 1 in...
2026 World Cup: The Definitive Turning Point Toward OTT Dominance in LATAM
Each FIFA World Cup tends to mark a technological milestone in the video industry. The 2026 edition will be remembered for the dominance of OTT platforms. Across the six largest markets in Latin America, 21 companies hold broadcasting rights, and 76% will rely on streaming distribution—either as pure-play models or in combination with other formats. Football has become highly coveted...
Mundial 2026: El punto de inflexión definitivo hacia el dominio OTT en Latam
Cada Copa Mundial de Fútbol parece marcar un hito tecnológico en la industria del video. La de 2026 será recordada por el dominio de las plataformas OTT. En los seis principales mercados de Latam, 21 empresas cuentan con derechos de transmisión y el 76% apostará por la distribución vía streaming, ya sea de forma pura o combinada con otras alternativas....
OEM partnerships in MENA progress as Samsung and LG Hold 46% of Saudi and 49% of Egyptian TV Sets
According to a Dataxis survey conducted in Saudi Arabia and Egypt, Samsung and LG together account for 46% of TV sets in Saudi Arabia and 49% in Egypt. The concentration is even sharper at the premium income tier, among Saudi households earning annually above 360,000 SAR (~USD 96,000), their combined share reaches 60%, and 68% among Egyptian households earning annually...
Fiber adoption accelerates in South Africa as subscriptions reach 3 million
According to recent figures published by ICASA, the South African telecom regulator, fiber subscriptions reached 3 million households at the end of September 2025, representing a penetration rate of 15 percent over households. This marks a 7 percentage point increase in just two years and confirms that fiber has moved into a more accelerated growth phase. This milestone is particularly...
Broadband in Latin America Enters an Open Race for Leadership
In 2025, Latin America had a total of 133.5 million fixed broadband connections—a year-over-year increase of 4.7% and a 38% rise since 2020. Following this continuous growth, there was a widespread shift toward fiber optics (FTTx), which now accounts for 71.2% of connections. Behind this expansion lies a significant shift in the competitive landscape. Although incumbent operators still lead in...
La banda ancha en América Latina entra en una disputa abierta por el liderazgo
En 2025, América latina totalizó 133.5 millones de accesos de banda ancha fija; un salto interanual del 4.7% y del 38% desde el año 2020. Tras ese crecimiento continuo, hubo una apuesta generalizada por la fibra óptica (FTTx), que ya concentra el 71,2% de los accesos. Detrás de la expansión hay un fuerte cambio competitivo. Aunque en los mayores mercados...
