YouTube hits USD 60 billion in 2025 but keeps losing ground in the global video market

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The World Cup Accelerates the Fragmentation of Brazil’s Sports Audience

In 2022, Globo accounted for 8 out of every 10 TVs watching Brazil’s matches. In 2026, that share fell to just over 5 out of 10. Globo still reached audiences in the tens of millions, but a growing share of viewers began watching the same matches on other platforms. Globo...
El Mundial acelera la fragmentación de la audiencia deportiva en Brasil

En 2022, Globo concentraba 8 de cada 10 televisores que veían los partidos de Brasil. En 2026, esa proporción cayó a poco más de 5 de cada 10. Globo siguió reuniendo audiencias de millones de personas, pero una parte cada vez mayor del público comenzó a ver los mismos partidos...

 
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